Peloton’s head of marketing most current executive to leave business

Peloton’s head of marketing is leaving the business, simply weeks after a more comprehensive executive shake-up at the workout devices maker.

Dara Treseder, whose last day will beOct 4, is leaving for a position atAutodesk At Peloton, she managed marketing and subscription, reporting to CEO Barry McCarthy after the departure of Kevin Cornils, the business’s primary business officer. The statement follows co-founder and previous CEO John Foley left his board chair position previously this month.

Since taking control of as president in February, McCarthy has actually been working to restore the business’s having a hard time company and increase capital by growing membership income. After prospering throughout the early days of the coronavirus pandemic as fitness centers closed down, Peloton’s losses have actually been installing as it works to broaden its client base and recover the self-confidence of financiers.

As senior vice president of marketing, interactions and subscription, Treseder supervise Peloton’s intro of a $3,195 rowing device recently and an across the country bike rental program previously inSeptember She likewise monitored Peloton’s growth to Australia and its collaborations with Beyonce and Usain Bolt.

“During her time at the company, Peloton has become one of the most beloved and culturally relevant brands and our Member base has grown from over 2.6 million to over 6.9 million,” Peloton stated in a declaration Monday.

Treseder, who formerly led marketing groups at Apple and Goldman Sachs, will be handling the function of chief marketing officer atAutodesk Peloton stated it will aim to fill the freshly produced function of chief marketing officer.

Correction: Dara Treseder is senior vice president of marketing, interactions and subscription atPeloton An earlier variation misstated her title.