PETA is hoping freeway motorists will suppose twice about supporting slaughterhouses after seeing their upcoming billboard.
The animal rights group plans to erect a “tribute” billboard on the website of a truck crash in West Union, Iowa, which resulted within the deaths of about 2,500 chickens final week.
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“This crash left 1000’s of birds lifeless or mangled on the freeway, and people who survived will presumably find yourself underneath the slaughterhouse knife,” mentioned Tracy Reiman, PETA’s government vp, in a information launch.
“PETA’s billboard will remind people who one of the best ways to forestall tragedies like that is to assist preserve good, delicate chickens off the street within the first place by going vegan.”
The billboard, deliberate for a stretch of Freeway 18, will function the face of a hen alongside a message studying, “I’m ME, Not MEAT,” and “See the Particular person. Go Vegan.”
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The truck crash, which occurred in mid-Could, was mentioned to have occurred after the motive force, 44, crashed right into a ditch. Half of the roughly 5,000 chickens that survived the crash have been positioned on one other truck, whereas the motive force and a passenger have been handled for minor accidents, the Related Press reported on the time.
PETA has additionally erected a number of related billboards with the phrase “I’m ME, Not MEAT,” one in every of which appeared in Baltimore in August, encouraging residents to chorus from consuming crab.
Final 12 months, PETA had additionally urged Maine officers to construct a big headstone to commemorate the spot the place a truck carrying 1000’s of lobsters crashed on a freeway in Brunswick. PETA’s request was in the end denied.
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Ryan Gaydos contributed to this report.