Podcast listening is rising, but there are massive areas of growth still to come

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Final week’s OzPod convention revealed some fascinating insights into the world of podcasting, with the 2018 ABC listener survey, and John Cridland of Podnews presenting a broader view of the worldwide podcast panorama.

For podcasters, the numbers have been constructive, with 91 per cent of Australians figuring out what a podcast is, and 33 per cent listening to a podcast prior to now month. Amongst podcast listeners, 59 per cent say they are listening to extra reveals this 12 months than in 2017.

Podnews' James Cridland: Spotify " sees real benefits to the business in essentially linking to free stuff."

Podnews’ James Cridland: Spotify ” sees actual advantages to the enterprise in basically linking to free stuff.”Credit score:James Cridland

Not surprisingly, the bulk hearken to podcasts on a smartphone – with Apple gadgets nonetheless dominating the area. Not like conventional radio, most podcasts are loved alone, via headphones. And naturally, true crime podcasts are nonetheless phenomenally profitable, with 44 per cent of the ABC’s survey listeners tuning into true crime prior to now month.

Extra broadly, probably the most fascinating figures have been Spotify’s market share development. As a podcast platform, Spotify jumped from zero to 7 per cent prior to now 12 months, an enormous uptick for the streaming service. Spotify’s numbers can solely go up; when the corporate started experimented with podcasts, it was on an invitation-only foundation. Now, the service is open to all podcasters and, based mostly on Spotify’s development, all podcasters ought to submit their reveals.

James Cridland of Podnews is a tad cynical when discussing Spotify’s sudden curiosity within the medium. “Spotify has loads of prices with streaming music, and so they see actual advantages to the enterprise in basically linking to free stuff, stuff they do not should pay for, however that retains their customers within the app.

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