Popeyes is broadening its menu to include a Blackened Chicken Sandwich and bacon and cheese garnishes for its chicken sandwiches.
Popeyes Louisiana Kitchen is completely including a Blackened Chicken Sandwich to its menu Tuesday, marking the very first addition to its chicken sandwich line given that it began the trend 4 years back.
The brand-new menu product includes a chicken breast that’s been marinaded for 12 hours and skilled with Cajun spices, however it does not have the breading of the chain’s existing chicken sandwich. Popeyes President Sami Siddiqui stated in a declaration that the Blackened Chicken Sandwich provides restaurants “a lighter option that is perfect for everyday.”
The Restaurant Brands International chain is likewise enabling clients to include bacon and Havarti cheese to all of its chicken sandwiches, beginning at $1.50 additional.
The menu modifications recommend Popeyes is leaning on the appeal of its chicken sandwich to attract clients. The more comprehensive dining establishment market has actually seen gos to fall as clients draw back on eating in restaurants to handle their spending plans.
When the chain initially introduced the menu product 4 years back, it offered out in less than a month, assisted in part by a fight on social networks with Chick- fil-A. The chicken sandwich returned completely numerous months later on, driving double-digit same-store sales development for Popeyes for several quarters. Even when pandemic lockdowns pounded dining establishment sales, Popeyes was the unusual chain to report skyrocketing need.
Other chains went into the arena, attempting to appear Popeyes with their own chicken sandwiches. The additional competitors, integrated with its greater sales standard in general, have actually led to less excellent development for Popeyes just recently. In the very first quarter, its U.S. same-store sales increased simply 3.4%.
Popeyes has actually likewise been pressing beyond its chicken sandwich to increase sales. It included Ghost Pepper Wings to its menu completely after the hot limited-time product offered out in simply 2 weeks in January.
Shares of moms and dad business Restaurant Brands have actually increased 16% this year, sustained by early indications that a turn-around of its U.S. Burger King organization is taking hold. The business has a market price of $234 billion.