Porsche increases EVs however will still purchase gas cars and trucks, North America CEO states

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Porsche ramps up EVs but will still invest in gas cars, North America CEO says

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Porsche is experiencing record sales with strategies to focus on the success of its all-electric designs, Porsche Cars North America CEO Kjell Gruner informed CNBC on Thursday.

“At the end of the day, we are enjoying really high demand with all our vehicle lines,” Gruner stated on “Squawk Box.” “We’re happy with demand for the Taycan, it’s approximately 15% of our overall volume. But the important thing is, the brand is strong. People enjoy the customer experience. And yes, we have a very strong product portfolio.” 

Porsche’s second-quarter sales increased 55% compared to in 2015, Gruner stated.

The brand name is now taking on other electric-vehicle makers, like Tesla, to control the EV market. The 3 pillars of the business’s powertrain method consist of future financial investments into complete electrical cars and trucks, plug-in hybrid designs and internal combustion engines, Gruner stated. 

Porsche stated sales of the all-electric Taycan design, presented in 2019, are currently equivalent to that of its renowned 911 design. According to Gruner, Taycan sales are originating from existing Porsche owners, consumers from rival brand names, like Audi, BMW and Mercedes-Benz, and others seeking to include Porsche to their existing cars and truck collection. 

“We want current Porsche owners to accept the Taycan as a part of the family, that they realize this is a Porsche,” the CEO stated. “The way it is built, you know, we took a clean sheet of paper and said, we’re gonna do electric. And if we do something, we do it right. We do it with our entire passion that we have.”

Klaus Zellmer, previous CEO Porsche Cars North America, formerly informed CNBC that Tesla owners revealed the greatest interest in Taycan amongst non-Porsche owners. SUVs still add to big portion of Porsche’s general profits.

While Gruner stated the high-end car manufacturer constantly wishes to offer one cars and truck less than the marketplace needs, Porsche is having a hard time to get its cars and trucks to consumers on time. 

“We’re really working hard with production, with procurement to make that happen. And at the moment it might be that you have to wait and dream about your 911 just a bit longer than usually, and that we would hope for,” Gruner stated.

Correction: Porsche’s second-quarter sales increased 55% compared to in 2015. That figure was misstated in one recommendation in an earlier variation of this post.