Readership of the Sydney Morning Herald and Age surges

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The Sydney Morning Herald has prolonged its readership lead over Information Corp rivals rising its viewers 2.eight per cent in November, with 7.64 million folks viewing information content material from its print and digital codecs.

The second ranked title for the month was Information Corp’s Melbourne-based Herald Solar with four.51 million readers, up 1.eight per cent over the month, adopted by The Each day Telegraph with four.2 million, down 6.eight per cent in comparison with October.

The Sydney Morning Herald extended its lead in readership through November.

The Sydney Morning Herald prolonged its lead in readership via November.Credit score:Dominic Lorrimer

Melbourne masthead The Age got here in fourth with four.17 million after a 14.6 per cent month-to-month uptick, with Information Corp’s nationwide title The Australian down zero.four per cent from three.62 million readers in October to three.61 million in November. Each the Herald and The Age are owned by 9. 

The most recent knowledge, which is generated via business group-owned Enhanced Media Metrics Australia, is the second month’s price of measurement for the reason that cross-platform readership survey was modified to characterize beforehand under-reported readers on cellular and people underneath the age of 18.

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