Speak about placing it on the tab.
On Feb. 14, Jamaica’s girls’s bobsled crew discovered themselves in pinch when their coach Sandra Kiriasis dramatically give up simply days earlier than their Olympic debut within the 2018 Pyeongchang Winter Video games. Worse but, Kiriasis threatened to take their bobsled along with her, BBC experiences.
Fortuitously, Jamaican lager Purple Stripe got here to the rescue by way of Twitter.
“No bobsled, no drawback. In case you want a brand new experience @Jambobsled, put it on @RedStripe’s tab. DM us and we’ll be in contact,” the corporate’s USA account tweeted on Feb. 15.
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“Please contact us (your DMs should not open) US (315) 558-2302” the crew replied.
Within the days since, Purple Stripe senior advertising supervisor Andrew Anguin confirmed to Adweek that the corporate has proudly bought a bobsled for Staff Jamaica.
“The video games are an honor to compete in, and because the No. 1 beer in Jamaica, we wish to assist these athletes notice their goals. The athletes clearly haven’t any give up, so we might like to do our half and put the price of a brand new bobsled on our “bar tab”” Anguin stated.
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The present of a $50,000 Olympic regulation bobsled is definitely appreciated by Staff Jamaica, which relied on Web donations to lift $80,000 for the boys’s bobsled crew to attend the 2014 Sochi Winter Video games, the outlet famous.
Naturally, Twitter customers have eagerly adopted all the alternate on-line, championing each Purple Stripe’s goodwill and the island nation’s bobsledding crew.
Outfitted with their new gear, right here’s hoping that Staff Jamaica goes for the gold, certainly.
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