Jennifer Hyman, Rent the Runway
Scott Mlyn|CNBC
Rent the Runway applied for a going public on Monday and exposed its customer base toppled throughout the Covid pandemic however has actually given that begun to grow once again.
The digital clothes rental platform likewise revealed its losses installed in 2020 and sales took a struck from less females revitalizing their closets.
The business prepares to note on Nasdaq with the ticker sign “RENT.”
Last year, Rent the Runway’s whole base of customers– consisting of those who had actually paused their subscriptions– amounted to 95,245, compared to 147,866 in2019 It counted 54,797 active customers in 2015, below 133,572 in 2019.
This year, nevertheless, the business has actually begun to win some clients back. Rent the Runway counted 126,841 overall customers in the 6 months ended July 31, compared to 108,752 in the exact same six-month duration in2020 It had 97,614 active customers over that time frame, compared to 54,228 in 2020.
“We couldn’t have foreseen the global pandemic and the resulting fight for our survival,” stated Jenn Hyman, its co-founder and CEO, in a memo consisted of in the SEC filing. “Today, Rent the Runway has emerged stronger.”
The business’s earnings was up to $1575 million in 2015, from $2569 million in 2019.
Its bottom line totaled up to $1711 million in 2020, which was broader than the $1539 million bottom line it reserved in the previous year.
For the 6 months ended July 31, Rent the Runway lost $847 million on earnings of $802 million.
The business notes the fast development of online shopping and the value of sustainability as aspects playing in its favor. But Rent the Runway likewise addresses in its S-1 filing that it need to “normalize” clothes leasing and resale for customers in order to continue growing its customer base.
Founded in 2009, Rent the Runway is an online platform that uses users numerous membership alternatives to lease clothes and devices from designer brand names on a regular monthly basis. For example, a customer might lease 8 products each month at a regular monthly rate of $99 for the very first 2 months and after that $135 for each month afterwards.
During the pandemic, Rent the Runway shuttered its existing brick-and-mortar stores and upgraded its membership strategies, sunsetting a limitless choice. It likewise introduced into the resale market, where no subscription is needed to go shopping products on its website.
To grow sales in the future, Rent the Runway stated, it prepares to release into brand-new classifications and broaden worldwide.
In going public, Rent the Runway will sign up with the similarity Poshmark and Thredup, which likewise interest customers intrigued in sustainable shopping. And it follows glasses merchant Warby Parker went public through a direct listing recently. The sustainable shoe brand name Allbirds likewise has actually an anticipated IPO in the pipeline.
Last fall, Rent the Runway raised a round of financing at a $750 million appraisal, losing the billion-dollar unicorn status it had actually sealed in 2019.
Rent the Runway had actually in complete confidence applied for a public listing in July.
Goldman Sachs, Morgan Stanley and Barclays are the lead underwriters for its offering.
Read the total S-1 filing with the SEC here.
