Rxbar Review: A Simple Yet Satisfying Bar to Replace Your Soylent Habit


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The trends that led to food bars—those portable meal substitutes that pack energy and nutrition into a few inches of pressed granola—are something de Tocqueville would have relished: busier lifestyles and the importance of convenience; the blurring of meals and snacks; an emphasis on portion control amid an obesity epidemic; and a shift to urban dwelling, which means smaller kitchens and less cooking. The guys at Soylent think the tech world runs on chalky sludge shakes. But really, it’s food bars that fuel the Valley’s code slaves.