The concept for Secure Group, a brand new Los Angeles firm that’s developed a cell app to trace and confirm a consumer’s sexual well being, began on the Playa at Burning Man.
The corporate’s chief govt and co-founder Ken Mayer was relationship somebody on the time who demanded to see the outcomes of a latest STD take a look at earlier than agreeing to have intercourse.
“I believed, ‘Wouldn’t be cool if there was an app the place I may pull in my take a look at data and we may present them from the telephone?’” Mayer tells me.
He mentioned the concept along with his paramour and their good friend (and later co-founder) Lauren Weiniger, the founding father of a social influence and entrepreneurship group in Atlanta known as GrowthCity, throughout their days at Black Rock Metropolis.
The connection didn’t final, however the concept that was seeded on that late summer time evening in 2015 took root and ultimately turned Secure.
Now the corporate is readying for a significant public launch on the Sundance Movie Competition subsequent yr and enrolling folks in a beta take a look at due to $1.2 million in seed funding from Rivet Capital and a bunch of highly effective particular person traders and the addition of chief expertise officer (and co-founder), Raj Jhaveri.
Within the two years for the reason that official formation of the corporate, Weiniger and Mayer went by way of a number of rounds of feasibility research, and commenced untangling the extremely sophisticated knots of crimson tape that saved affected person medical data, insurers, well being care suppliers and diagnostics firms from with the ability to successfully talk with one another.
“We primarily needed to construct out a nationwide healthcare firm with physicians who’re licensed throughout 50 states,” he stated.
What Weiniger and Mayer have constructed (with assist from Jhaveri over the past three months) is an built-in well being care service that features a community of physicians who can order exams which are lined by insurance coverage; a direct connection to diagnostics and testing firms to supply the bottom value for testing at any location within the U.S.; and that’s all in an app that adheres to the safety requirements of digital well being data and medical communications required by the federal government.
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Secure App profile info
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Secure app physician profile
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Secure scheduling instrument
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Secure testing location locator
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Secure approval display
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Secure scheduling reminder
“Our plan is to make use of the STD verification as type of a hook to gather a big consumer base of tech-savvy, well being acutely aware individuals who would be the early adopters of this healthcare 2.zero,” Mayer tells me.
The feat required some intelligent structuring of the varied transferring components of Secure’s enterprise, Weiniger stated. There’s a physician-owned healthcare firm known as Secure Well being made up of a community of physicians that the Secure Group introduced collectively. That firm has pledged its fairness to Secure Group, which acts as a holding firm and runs the app and expertise aspect of the enterprise.
Secure Group has additionally partnered with Quest Diagnostics and Lab Corp. in order that take a look at outcomes are routinely uploaded into the app and in order that anybody can get examined whether or not they have insurance coverage or not.
Weiniger sees the principle promoting factors for Secure as the flexibility to get examined anyplace with or with no physician’s session on the lowest value doable and import that info into the app. “The largest promoting level concerning the app is that customers can import their STD take a look at outcomes from anyplace. So any physician, clinic or lab — whether or not they have been examined by way of Secure or not,” Weiniger wrote to me.
The app will import the outcomes of anybody’s final STD take a look at, all a consumer has to do is put within the state the place they have been final examined, and the title of their physician, clinic, or lab. The app will present the date and variety of days, weeks, or months since somebody’s final STD take a look at.
The explanation why Secure Group constructed out its healthcare firm was to make sure that folks lined by insurance coverage would solely must pay their co-pay after filling out a brief questionnaire, which replaces a doctor’s session. Insurance coverage firms require cost show medical necessity, and the tele-medical seek the advice of supplies that. For people with out insurance coverage, the cost to get examined is $99.
“We have now their most personal info and we will begin including in options that make sense,” Weiniger stated. “We need to finish the unfold of STDs in our lifetime. it’s the concept of placing it in folks’s constructive self curiosity. You may have an energetic prescription and reminders to take the tablet… testing turns into the long run and that turns into managed within the app… it’s an enormous want and an enormous market.”
Past that, the app will change into an built-in supply for all kinds of diagnostic exams and affected person well being data going ahead, the corporate claims.
“Initially we’re prescribing the STD testing. The physicians… as soon as the outcomes come into our EHR…they then situation a constructive or damaging prognosis. The doctor will name the affected person and prescribe therapy… And we can even be doing the therapy aspect… however not firstly,” stated Mayer.
Finally, Secure would additionally prefer to handle a web-based pharmacy that would distribute remedy for the therapy of sexually transmitted ailments (initially) however broaden into different areas of well being.
“Initially we’re going out and actually positioning the corporate as a sexual well being firm,” Mayer reiterated. “Popping out with public outreach campaigns to get folks to get examined and know their standing after which attending to know the sexual well being standing of their companions earlier than partaking in any dangerous exercise [but] we plan to department that out into fertility and erectile dysfunction.”
That broad imaginative and prescient attracted Jhaveri, a serial entrepreneur himself, to affix the group. “It was the facet of the way forward for gamification by way of having these various kinds of badges and the facet of the way it evolves and takes telemedicine to the subsequent degree of medication itself,” Jhaveri stated.
A healthcare advisor to Basic Catalyst Companions and IBM Watson’s scientific oncology group, in addition to a technical founding father of a number of startups, Jhaveri famous that there have been a lot of telemedicine firms in the marketplace however the way in which through which Secure was utilizing sexual well being as its level of entry was novel and its integrations have been spectacular.
“The best way Secure has accomplished it’s all synchronized,” Jhaveri stated. “It’s extra seamless and much more consumer pleasant… It’s enabling customers with extra performance that’s historically been saved for physicians.”