Samsung Electronics suspends Russia deliveries, will contribute $6 million

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Samsung Electronics suspends Russia shipments, will donate $6 million

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Samsung at the World Mobile Congress in Barcelona, Spain.

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Samsung Electronics stated on Saturday deliveries to Russia have actually been suspended “due to current geopolitical developments.”

“We continue to actively monitor this complex situation to determine our next steps,” the business stated in a declaration.

Samsung Electronics isNo 1 in handsets in Russia with 30% market share since the 4th quarter of 2021, ahead of Xiaomi’s 23% and Apple’s 13% respectively, according to information service provider Counterpoint.

Brands such as smart device competitor Apple, Nike and Ikea have actually stopped sales, distanced themselves or stopped briefly organization in Russia as the nation has actually been struck with sanctions and worldwide criticism for its intrusion ofUkraine Changes in shipping paths are an extra element.

Chinese companies, which contributed 44% of the Russia handset market in 2021 according to Counterpoint, have actually up until now remained mainly quiet about their operations in Russia, as Beijing has actually avoided slamming Moscow for the intrusion ofUkraine

Samsung is likewise contributing $6 million, consisting of $1 million in customer electronic devices, in addition to voluntary contributions from staff members, to support humanitarian efforts “around the region,” consisting of help for refugees, it stated.