Samsung OLED TELEVISION First Look: Why It Will Probably Beat Samsung’s Own QLED Televisions

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Samsung OLED TV QS95B

Samsung’s S95 B OLED TELEVISION, in the flesh.


Richard Peterson/ CNET.

It took a while however Samsung’s OLED TELEVISION is main, and at a press sneak peek in New York I lastly got to see it personally. The Korean electronic devices huge, which has actually beenNo 1 in television market share around the world for more than a years, lastly revealed the evasive tv previously in March with a name, cost and release date.

The S95 B series will be available in a 55- inch size for $2,200 and a 65- inch size for $3,00 0, and it is offered for preorder now to deliver later on inApril OLED Televisions presently provide the finest photo quality offered, and Samsung’s OLED TELEVISION might be its finest yet– and will likely outshine the business’s own QLED designs.

Unlike Sony’s QD-OLED press sneak peek, which included engineers, a recommendation screen and a basic OLED television for side-by-side contrasts, Samsung’s discussion of the S95 B was pure “lifestyle.” I came across the tv in a synthetic living-room environment at Samsung’s New York City display room, the screen revealing quite demo video without any other television close by. Unfortunately I can’t truly state anything considerable about the photo quality. I imply sure, it looked truly excellent with punchy colors and a great intense image, and from off-angle it didn’t get considerably even worse (as every LCD-based television does, consisting of QLED designs). But Samsung’s demonstration didn’t expose a lot more, therefore I’ll need to wait on a genuine evaluation sample in CNET’s laboratory to see how it withstands the competitors.

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I can talk about what I expect, however. The S95B uses an all-new QD-OLED panel, which promises improved color, brightness and viewing angles compared with standard OLED TVs. The new panel technology could mean a new king of TV picture quality, but as always in the TV world, competition is stiff. First off, Sony’s own QD-OLED TV, the A95K, looks pretty impressive. Then there’s LG, which has been selling OLED TVs for the last few years and has new models of its own, using standard OLED panels and promising better brightness than ever.

I haven’t reviewed any of these TVs yet but from what I’ve seen so far from Sony and LG, Samsung’s S95B has its work cut out for it. Current OLED TV image quality is already so good that it might be difficult to convince high-end buyers to pay extra for QD’s special sauce. LG has priced its new C2 models — which are also available in a much wider variety of sizes than QD-OLED TVs, starting at 42 and going up to 83 inches — hundreds of dollars less than the Samsung OLED TV, while LG’s step-up 55- and 65-inch G2 OLED TVs, which promise better brightness, match Samsung’s pricing.

OLED vs. QLED TVs

Samsung also makes a dizzying variety of non-OLED TVs under its QLED brand, and they’re very different from OLED. If past experience is any indication, Samsung’s QD-OLED TV will deliver better overall picture quality than any of its QLED models. Yes, QLED TVs like the QN90A can get brighter than OLED, but in other areas that matter, such as contrast, color, uniformity and viewing angle, OLED TVs have always outperformed QLED TVs, which are based on LED and Mini-LED backlight technology.

OLED and QD-OLED are different because they don’t use an LED backlight to produce light. Instead, light is produced by millions of individual OLED subpixels. The pixels themselves — tiny dots that compose the image — emit light, which is why it’s called an “emissive” display technology. That difference leads to all kinds of picture quality effects, some of which favor LCD (and QLED), but most of which favor OLED.

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In this photo provided by Samsung, the S95B looks a bit bigger than 65 inches, its true largest size.


Samsung

And then there’s the question of naming. In announcing the QD-OLED tech at CES, sister company Samsung Display called it a “QD Display,” but the official name is simpler. “Since the term OLED is already widely accepted and understood, Samsung decided to go with the nomenclature ‘Samsung OLED TV’ to avoid confusion among consumers,” a Samsung representative said.

It will be fascinating to see how TV shoppers respond to all the new choices, and I’m looking forward to checking out the new TVs soon.