Samsung’s collaboration with Microsoft assists them both handle Apple

Samsung is boosting its collaboration with Microsoft through a brand-new series of apps and functions such as OneDrive storage for images and much better syncing in between the phone and computer system. The brand-new functions, created for the Galaxy Note 10 and Note 10 Plus, will likewise assist Samsung to much better handle the iPhone.

Samsung and Microsoft stated they have actually collaborated to provide functions that make the Galaxy Note 10 phones work more quickly with PCs. The phones will consist of Microsoft’s Your Phone app by default, enabling text to sync in between a phone and a Windows-powered PC. People will have the ability to make and get get in touch with the PC later on this year too, Samsung stated. 

Samsung’s phones can likewise utilize Microsoft’s OneDrive service to keep images. And Microsoft’s popular Outlook e-mail program, in addition to its Office efficiency suite of Word, Excel and PowerPoint, will be consisted of with each Galaxy Note 10.

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Samsung revamps its partnership with Microsoft

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“From calls and text messages to emails and photos, we’re making these everyday experiences great and the interactions between all the devices seamless,” Microsoft CEO Satya Nadella said while on stage at Samsung’s Unpacked launch event in New York on Wednesday. 

This partnership, which expands on Microsoft’s previous work with Samsung, isn’t just a marriage of convenience, Nadella said. “The combination of Microsoft intelligent experiences and Samsung’s powerful, innovative new devices, like the Galaxy Note 10 and Galaxy Book S, make this possible.”

It’s also increasingly necessary.

In the “anything you can do, I can do better” battle between Apple and Samsung, the iPhone maker has always had an upper hand with its software. Its handoff technology lets you start an email on an iPad and finish it on the Mac. Apple’s iWork productivity suite, including its Pages word processor, Numbers spreadsheet app and Keynote presentation software, is free to every Mac and iPhone user. And its iCloud Photo Library service is considered the best competitor to Google Photos. 

With Microsoft, Samsung can begin to bridge that gap. 

“The ability to take that magic between an iPhone and Mac and bring that to Samsung is big,” said Creative Strategies analyst Carolina Milanesi. The tie-up makes even more sense when you consider that most people tend to use whatever comes with their phone, she said. So using Outlook email by default will give Microsoft a boost.

“Microsoft has always struggled to do well in mobile, and to have a strong mobile partner,” said Anshel Sag, an analyst at Moor Insights & Strategy. 

Microsoft may also benefit from offering access to Microsoft services in a way that’s not just through an app, but rather directly integrated into the phone. “It makes the Note a real productivity device,” Sag said.

Microsoft will even begin selling Samsung’s Galaxy Note 10 in its store.

CNET’s Shara Tibken contributed to this report.