Facebook COO Sheryl Sandberg states the business is trying to assure its partners.
James Martin/ CNET.
Facebook hasn’t discovered other business that utilized dripped information the method Cambridge Analytica did, Facebook COO Sheryl Sandberg stated in interviews Thursday, dealing with bigger issues personal privacy specialists have actually revealed because a scandal appeared around the social media network 3 weeks back.
Sandberg’s remarks, made in a series of interviews with BuzzFeed and Bloomberg, come a day after Facebook stated that as numerous as 87 million Facebook profiles might have been gathered in a widening scandal that includes Cambridge Analytica’s usage of user information in elections, consisting of the 2016 United States governmental projects. Facebook likewise stated it’s possible that public info for a lot of its 2 billion month-to-month users might likewise have actually been gathered by other companies.
Last month, The New York Times and The Guardian’s Observer publication reported that UK-based Cambridge Analytica had actually incorrectly gotten info on countless Facebook users that was utilized in political marketing. The news stimulated require CEO Mark Zuckerberg to affirm prior to United States and UK legislators. Zuckerberg is arranged to affirm prior to Congress next week.
Sandberg stated Facebook will continue to deal with political marketers however use more discretion to which advertisements it accepts.
“If you were using hate-based language in ads for elections, we’re drawing those lines much tighter and applying them uniformly,” she informed Bloomberg.
In an interview with BuzzFeed released Thursday, she stated Facebook hasn’t discovered other Cambridge Analytica- like activity yet.
“As we find more Cambridge Analyticas, we’re going to find a comprehensive way to put them out and make sure people see them,” Sandberg stated, describing efforts to advertise issues. “So far, we don’t have another clear case to share.”
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On Wednesday, Mark Zuckerberg, who co-founded Facebook 14 years ago, held an hourlong conference call with media to answer questions about the scandal. In it, he acknowledged the social network hadn’t taken user privacy and security seriously enough. He also said it hadn’t anticipated the malicious activities that eventually took place on Facebook.
“Life is about learning from mistakes,” Zuckerberg said during the call. “At the end of the day, this is my responsibility. I started this place, I run it, I’m responsible.”
In her interview with Bloomberg, Sandberg said Facebook was reassuring advertisers that had been unsettled by what the Cambridge Analytica scandal.
“We’ve seen a few advertisers pause with us,” Sandberg said. “And they’re asking the same questions that other people are asking.”
She also stressed to NPR in an interview that she understands the stakes involved. “We have a big responsibility,” she said. “We have to get it right.”
First published April 5 at 2:27 p.m. PT.
Update at 10:00 p.m. PT: Adds comments from NPR interview.
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