The PR division at Crock-Pot has discovered itself within the uncommon place of getting to defend its namesake product following an particularly tragic episode of NBC’s “This Is Us” — and the corporate seems to be doing a little critical harm management.
WARNING: SPOILERS AHEAD FOR THOSE WHO HAVEN’T SEEN THE LATEST EPISODE OF ‘THIS IS US.’
It was revealed on Tuesday night time’s episode of “This Is Us” defective Crock-Pot could be responsible for the demise of a fan-favorite character, and followers had been understandably upset over the tragic flip of occasions.
However maybe much less understandably, they took their anger out on their Crock-Pots.
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Over the course of the primary two seasons of the NBC collection “This Is Us,” a collection of flashbacks reveal that the patriarch of the Pearson household, Jack, died tragically someday prior to now. And eventually, on Tuesday night time, NBC gave viewers a reasonably good concept of how he meets his finish: A defective Crock-Pot, given to him by a neighbor over a decade earlier, malfunctions and ignites the curtains within the kitchen of the Pearson household residence simply as Jack is seen going to mattress.
Followers quickly took to Twitter to voice their outrage over the scene, with some vowing to throw away their gradual cookers over security issues, and others questioning whether or not they’ll ever use the home equipment once more.
In response, Crock-Pot issued a prolonged assertion during which they not solely defended the equipment, however urged NBC to unfold “factual info” in regards to the security of the Crock-Pot.
“Crock-Pot understands the issues introduced up by final night time’s episode of ‘This Is Us,’ and we too are heartbroken by the newest improvement in Jack’s storyline,” the corporate wrote in a press release obtained by Eater. “Nonetheless, it’s important that our customers perceive and trust that every one Crock-Pot gradual cookers exceed all inner testing protocols and all relevant trade security requirements and rules as verified by impartial third-party testing labs.”
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Crock-Pot’s assertion additional tried to assuage any viewers’ issues, writing that the units are “low present, low wattage” and that there’s “by no means a excessive voltage utilized straight throughout our switches” — the change being the component that malfunctioned in Tuesday’s “This Is Us” episode.
“Our hope is that the group at NBC’s ‘This Is Us’ will assist us unfold factual info relating to our product’s security,” added Crock-Pot. “Whereas we all know their major mission is to entertain — one thing they’ve continued to excel in — we additionally really feel they’ve a accountability to tell. Identical to many followers, we can be watching subsequent week’s episode to see how Jack’s story progresses and, whatever the consequence, we would like customers at the start to know they’re secure when utilizing their Crock-Pot.”
A few Twitter customers have additionally come ahead to defend Crock-Pot within the wake of Tuesday’s episode, together with “This Is Us” creator Dan Fogelman, who principally reiterated that the present was depicting a “fictional” Crock-Pot with an “already funky” change.
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The Washington Publish additionally famous that the Client Product Security Fee has not recorded any accidents or fatalities on account of defective gradual cookers, a minimum of way back to 2003.
A consultant for Crock-Pot didn’t instantly return Fox Information’ request for remark.