Publishers are supposedly paying popular livestreamers upwards of $50,000 to play their most current video games reside in an effort to dismiss video games like Fortnite.
Electronic Arts, Activision Blizzard, Ubisoft and Take-Two Interactive Software are a few of the publishers paying out severe money to banners, according to a report released Saturday by The Wall Street Journal.
Publishers in some cases send out the banners a beta of their video game ahead of the release date. The banner will then play through the demonstration on Twitch, a livestreaming platform, or submit a video of the play-through onto their YouTube channel.
For example, Take-Two will supposedly pay livestreamers to test Borderlands 3 and Ubisoft prepares to provide banners access to Tom Clancy’s Ghost Recon Breakpoint.
“Having celebrity streamers play games is an important part of the business,” Strauss Zelnick, Take-Two’s president, stated in an interview with the Journal. “It is relatively new, but it has to be organic. The streamers have to believe in it.”
Publishers comprehend that “professional gamers” have enormous followings and it is among the very best methods to promote their video games. For example, banners Tyler “Ninja” Blevins and Sean “Jacksepticeye” McLoughlin have more than 22 million customers (respectively) to date. McLoughlin makes about $300,000 monthly and Blevins makes in between $500,000 and $1 million monthly, according to Celebrity Networth.
Electronic Arts, Activision Blizzard, Ubisoft and Take-Two Interactive Software didn’t instantly react to an ask for remark.