Some VCs are eager to jump into ICOs, but a host of challenges remain

Some VCs are eager to jump into ICOs, but a host of challenges remain

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Venture capitalists are in a rare pickle. Companies have raised more than $1.7 billion through initial coin offerings, or ICOs, this year, by selling their own customized virtual currencies. For the companies, the trend is a godsend. They can raise the money and use it to fuel new projects without having to give away a piece of their company to venture capitalists. People who believe in the companies are buying the tokens on the assumption that once these companies complete the projects they are trying to fund, their tokens will balloon in value.

It’s no wonder that a growing number of startups is looking to follow in their peers’ footsteps. Nor is it a surprise that some VCs, including Andreessen Horowitz and Union Square Ventures, have been exploring how they capitalize on the trend and, in some cases, participating in what are called pre-sales of companies’ ICOs, wherein they purchase tokens at a discount in exchange for diving in early.

Still plenty of other investors are nervous, and for good reason, starting with the SEC, which hasn’t offered much guidance to date relating to ICOs. Though the agency said in July that it thinks some virtual currencies should be considered securities and therefore made subject to federal securities laws, it’s currently making determinations on a case-by-case basis, depending on “facts and circumstances.”

That kind of wait-and-see stance largely explains why general partner Jules Maltz of Institutional Venture Partners, says he’s “actually pretty scared” of ICOs. Speaking at a StrictlyVC event hosted earlier this week by this editor, he told the crowd, “A few of our companies have asked us about them and my conservative feedback to them has been, ‘I don’t want to go to jail as a board member.’ Seriously,” he added. “If you’re issuing something that could be deemed a security, and then everything goes to pieces, and the board wasn’t legally on top of it, I think the companies and the CEO [will be liable].”

Speaking alongside Maltz at the event, Megan Quinn, a general partner at Spark Capital, said her firm is also “treading pretty carefully” when it comes to ICOs on the assumption that it’s a “matter of when, not if, the SEC becomes much more involved.”

Interestingly, the SEC may not even be the biggest complication right now, said other speakers who’d come to address the crowd of largely VCs and founders.

Stan Miroshnik, an L.A.-based banker whose outfit, Element Group, is exclusively focused on the digital token capital markets, said that simply figuring out how to appraise a venture-backed company that has also raised money through an ICO is proving a minefield.

Asked specifically how VCs are calculating tokens on their balance sheets and how they impact valuations, Miroshnik said he’d “had this same conversation with [global accounting firm] Deloitte this week, and the answer was something like, ‘We have no idea.’ And they’re the best at this.”

The crowd laughed, but Miroshnik, who wasn’t joking, continued on, saying, “There’s no rubric for it, so these are questions that, when I’m talking to folks in the boardroom, they’re struggling with how to balance those interests.

“You have a management team that’s been focused on building equity value, and now they have all these thousands of constituents [the people who’ve bought tokens] who are customers and who are incentivized and who are now evangelizing for that company.”

At the same time, he said, the question lingers: “How do you dictate care of them, and is that ultimately in the interest of the equity holders?”

Marco Santori, a New York-based attorney who leads the fintech practice of Cooley — and who says the law firm now has one attorney dedicated exclusively to amend the limited partner agreements of venture firms that want the ability to invest in ICOs — identified a separate pain point that he suggested is even a bigger issue.

While “the securities issues are certainly big and important”  and “tax issues are a big concern, too,” the “real impediment,” he said, is “where do I put these things?”

While VCs are jumping into pre-sales of ICOs, as happened recently with a decentralized storage marketplace called Filecoin, whose ICO raised a record $257 million, and the chat app Kik, which this week closed its high-profile ICO with $100 million, they’re counting on more then their tokens turning into valuable holdings, says Santori. They’re counting on custodians that can manage their various crypto holdings — when not a lot of great options exist currently, he said.

“So I’m going to get the next token. It’s going to [soar] 500x in a week. Everyone’s going to pat me on the back and give me some attaboys, but where do I put the thing? How do I keep it?” Though he said there are “three” qualified custodians right now for crypto, he said that when it comes to storing “institutional” crypto and how you do it, “the answer today is, well, you can’t all that well.”

Santori said he “knows for a fact” that some of Cooley’s venture clients are “right now buying these tokens in advance [via pre sale offerings] . . . and that once they actually get the tokens, they are banking on having somewhere to put them. Because right now, “he said, “they don’t.”

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