Starbucks is making an attempt to win again Frappuccino prospects with a more healthy recipe.
For greater than a yr, the corporate has been quietly testing new Frappuccino and flavored latte recipes in 600 shops throughout California, Missouri and Rhode Island.
The important thing to the brand new recipes has been separating the flavoring from the sugar.
Within the conventional recipe, flavors like hazelnut or vanilla are added to drinks with pumps from a single bottle of sugary syrup.
The brand new Frappucino recipe comprises fewer energy and fewer sugar: a 16-ounce caramel selection comprises 370 energy as an alternative of 420, and contains 49 grams of sugar as an alternative of 67 grams.
Prospects at these check shops mechanically obtain the brand new recipes. Ideally, they will not discover a distinction in style between the 2 variations.
The brand new flavored latte recipes use a bit extra milk, in order that they nonetheless embrace roughly the identical quantity of sugar and energy because the previous recipes. However the separation between taste and sugar imply that prospects can request extra taste pumps with out including sweetness to the drink.
“Prospects are responding positively,” mentioned an organization consultant. “Which is why we’re persevering with to check it.”
The brand new recipes are a part of Starbucks’ ( effort to scale back sugar in its indulgent drinks, like Frappuccinos, by 25% by 2020. )
The Wall Avenue Journal reported the check on Thursday.
Frappuccinos used to assist drive gross sales for Starbucks. However in recent times, prospects have turned on the sugary blended drinks.
In 2015, Frappuccino gross sales have been up 17% in comparison with the earlier yr. That determine fell to five% in 2016 and four% in 2017. Gross sales proceed to dip this yr.
Starbucks has mentioned that Frappuccino gross sales are down as a result of individuals have grow to be extra well being acutely aware. To fight declining Frappe gross sales, Starbucks is providing lower-sugar chilly drinks like iced tea and iced chilly foam cappuccinos.
And for the primary time this yr, the corporate expanded a contented hour promotion to incorporate drinks past simply Frappuccinos, and restricted reductions to prospects who register on-line or use the Starbucks app.
In the meantime, the corporate has launched new Frappe flavors. In Might, the corporate introduced the Extremely Caramel and Triple Mocha Frappuccinos. And final yr, Starbucks sparked buzz on social media with its Unicorn Frappuccino.
CNNMoney (New York) First printed August 30, 2018: 12:03 PM ET