Australian professional hair detangling brand, Dessata, is launching a campaign with national youth organisation Headspace. Dessata has partnered with the mental health initiative to raise awareness and funds to assist in the development of mental, physical, vocational and substance-related support programs.
According to the organisation one in four people under 25 have experienced a mental health issue in the past 12 months.
To usher in the collaboration Dessata has released an exclusive range of brushes titles All You Need is Love, with $5 from every brush sold donated to the charity.
Available in three sizes of ergonomic brushes, the campaign pays homage to the flamboyant prints of the ‘flower power’ era and celebratespeace, love, equality and freedom.
As part of the new partnership, both brands have also created the #24hournobrushchallenge, a social media movement that encourages consumers to post images after going 24-hours without brushing their hair to raise awareness around Headspace’s work and to test the efficiency of the product which promises to detangle day old knots.
In other fashion and beauty news, last week cult Australian label Alice McCall launched their AW18 Collection with Victoria’s Secret Angel and international model Stella Maxwell fronting their latest campaign, shot by Sebastian Faena.
Influencers including Bridget Malcolm, Jaime King, Nicole Zimmermann and Tallulah Willis were given a glimpse of the brand’s latest designs at LA’s Chateau Marmont VIP Terrace, before they are released early next year. It is all part of McCall’s expansion into the US market.
“Stella was so great because she is a wonderful balance of classic beauty with a little bit of an edge. She’s just so naturally cool & I felt she embodied the diversity of the brand, as our collection can range from 70s inspired denim overalls to a silk tulle gown,” said Alice McCall.
Sales and Events Guide
Online Australian stockist Showpo is holding their annual sample sale with a difference next Tuesday. The one-day sale will feature past season clothing including dresses, skirts, shorts, tops, jeans, intimate apparel and coats, as well as shoes, accessories and homeware stock for under $30. All proceeds from the 2000 plus garments donated by the brand going to The Hunger Project initiative.
Martin Place, Sydney 2000. Tuesday, October 31 10am-7pm.
Jane Lu, founder of Showpo, has donated over 2000 garments for the sale. Photo: Ben Rushton
Lorna Jane has a huge online warehouse sale – so no excuses for missing that pilates class – with prices starting from $5. Tights start from $55, tanks from $20 and hoodies from $65.
Online only, while stocks last.
Repent for the sins of the spring carnival in some new gear from Lorna Jane.
Worn by the likes of Chrissy Teigen, Bella Hadid and Emily Ratajkowski, Nookie is holding a sale in Chippendale. The Australian brand, renowned for party dresses and swimwear, will have samples and exclusive one-off tops, playsuits, skirts and more starting at $10.
16-22 Dick St Chippendale. Thursday 26 8am-8pm, Friday 27 8am-5pm.
Nookie is holding their biggest sale over two days. Photo: Adam Flipp
As part of the Streets of Barangaroo initiative, international perfumer Samantha Taylor and will be holding workshops in the lead up to spring racing. Taylor, a Paris trained fragrance consultant for Cinquieme Sens (whose clients include Chanel, Hermes and Givenchy among others) is holding a series of $10 master classes on classic French perfumery techniques, how perfume is created and how to select a new fragrance. Each workshop member will create and take on their own bespoke scent.
The Standard Store, Shop 4, C2, Scotch Row, Barangaroo. Thursday 26 6-7pm, Saturday 28 11am-12pm and 2-3pm. Cost, $10.
Samantha Taylor will guide you through the perfume creation process. Photo: Dominic Loneragan
Next month Australian label SABA is closing its Sydney Westfield store, but not before an extra 40 per cent off everything sale till November 12. SABA will then relocate to a QVB concept store.
Westfield Sydney, 188 Pitt St, Sydney, Australia 2000. Monday-Wednesday, Friday-Saturday 9.30am-6.30pm, Thursday 9.30am-9pm, Sunday 10am-6pm. Until November 12.
Saba is giving further savings before their relocation.
After the success of its first capsule collection, Country Road has just dropped the second range of its high-end line.
Whereas the first range was all velvets and pleats, the second range celebrates the Australian summer with vivid prints and playful separates that are just begging to be taken on a beach holiday.
The campaign was shot by photographer of the moment, Dina Broadhurst, who used her signature mixed-media style to create a fresh look for the heritage brand.
The 14 pieces are all single run, limited editions, so once they’re gone, they’re gone. Don’t say we didn’t warn you. – Melissa Singer
Available online and in store, while stocks last.
Country Road’s second Capsule collection is in store now.
Alongside a new summer apparel range, sustainable outdoor clothing brand Patagonia has now expanded their offerings into an organic food range. In line with the brand’s benchmark for sustainability over the past 40 years, its latest collection works in conjunction with the brand’s mission in using business to implement solutions to the environmental crisis. The Patagonia Provisions range includes responsibly sourced food including salmon, breakfast grains, soups and fruit and nut bars for adventurers on the go (or as convenient pantry staples).
“The food industry is one of the biggest industries on earth and a massive contributor to global warming. Most of our food is produced using methods that reduce biodiversity, decimate soil and contribute to climate change,” notes Birgit Cameron, senior director for Patagonia Provisions.
“Yet food done differently holds a special potential not only to reduce our negative impacts on the planet – but to reverse them entirely. We feel that the Australian market is ripe for change and very open and receiving of our message.”
The brand’s bold SS17/18 clothing range, created for running, hiking and yoga “outdoor playgrounds,” is multi-functional and again has a sustainable focus in its material sourcing and production. The six-piece capsule is created with recycled nylon, recycled polyester and is Fair Trade Certified.
Avaliable Instore and Online.
Women’s Centered Tights which are part of the range. Photo: Supplied
Kmart this week released their summer range, and we’re here for all the pastel hues, nostalgic prints and effortless denim. According to the Australian favourite, this season’s key trends are ruffles, off-the-shoulder and embroidery.
During an intimate Q&A at the launch of the new range Kmart’s General Manager of Apparel Sharon Rooney said that this collection ushers in “a really exciting chapter” for the cult brand.
“The key styles are stylish, affordable and suit any occasion. The range is all about wardrobe staples and embodies gorgeous colours of summer with pops of reds and muted pastels,” Rooney said.
The staple price range of the collection which will feature a broad selection of sizes from 6-20 is around $15-$20.
Launches Thursday October 26 at all Kmart stores and online
Part of the new Kmart Range. Photo: Chloe Paul
This season’s denim trend is all about the blue jean baby! Spring is a time to experiment with denim, with baby blue hues, undone fraying, fringing, raw step-hems and vintage key street style trends right now.
One person tapping into the denim trend – and an where hyper-personalisation, reconstructed products and sustainability are key sentiments – is Australian musician and designer Kai Brown, founder of All My Relations which works towards creating unique pieces in a fast-fashion industry. Having created bespoke denim jackets for influencer Sarah Ellen and others, Brown’s technique includes repurposing vintage garments with chain-stitch embroidery which is crafted by hand. Brown also uses an extremely rare Bonnaz machine for sewing.
“Today, there are very few places in the world where custom and truly handmade craftsmanship still exists. I’d like to think I offer that level of service and quality to my clients,” Brown said.
“The fast fashion model relies heavily on people wanting to look the same. amR’s vision is the total antithesis of that concept”.