Bad Bunny‘s been a hectic bunny.
The Puerto Rican super star born Benito Martínez surprised fans on Nov. 27 when he launched a brand-new album, El Último Tour del Mundo, completely out of the blue. Written and tape-recorded throughout the COVID-19 quarantine, the 16-track LP significant Bad Bunny’s 3rd collection of brand-new tunes to drop in the exact same fiscal year. And all of them got here with a component of surprise.
While launching 3 albums in one year is an accomplishment of superhuman creative strength, the practice of dropping them with no promo is absolutely nothing brand-new. The method was made popular by Beyoncé when she launched her self-titled 5th studio album in December 2013 out of thin air, stunning fans and market experts alike. It was a relocation that’s motivated lots of copy cats—each to their own differing degree of success—overthrowing conventional advertising procedures for excellent.
However, though Queen Bey made the surprise drop a thing, you may be amazed to understand that she wasn’t the very first one to do it.
