The Canberra woman changing the world, garment by garment


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Pure Pod’s workflow has been designed to make sure a small carbon footprint throughout the complete design and manufacture course of – from the planted natural cotton seed to the material to the completed garment.

Donovan’s excited, she says, to see the world catching up on the “sluggish trend” dialog.

“Simply as we’ve quick meals we even have quick trend: mass-produced, tremendous low-cost merchandise whose origins and manufacturing processes are questionable,” Donovan says.

“There’s this big momentum globally round sluggish trend. Large corporations and firms are actually beginning to pay attention and look deeply into their provide chains.

“Ethically-produced trend is not only a difficulty for trend folks however for everybody who wears clothes on the planet. We’re all answerable for our clothes. “

Donovan at home in her studio in Farrer.

Donovan at dwelling in her studio in Farrer.Credit score:Tracy Lee Images

A Canberra native, Donovan studied trend at CIT earlier than travelling the world as dressmaker and product developer for plenty of trend homes in Melbourne. She turned disenchanted with the trade, and was mortified when she learn that trend is within the prime three greatest polluters on the planet in the case of world greenhouse gasoline emissions.

“After working within the mainstream trend trade for a few years I noticed the devastating influence trend manufacturing has on the folks working in it and on our surroundings,” Donovan says.

“I wanted to discover a connection between my creativity and the setting, and it simply felt pure to do my very own moral and sustainable label.”

The sluggish trend revolution took centre stage at New York Style Week this week, and in addition at Neonyt Style Week in Germany and London Style Week.

Donovan has simply spent three days in gross sales mode on the Style Uncovered trade commerce honest in Sydney, selling Pure Pod to patrons for conventional bricks and mortar shops, department shops regionally and internationally and on-line world shops.

The label has additionally been chosen to characteristic at Melbourne Style Week, in a present referred to as Identification.

It may be an enormous 12 months for Pure Pod, and Donovan admits her days are a mix of pondering “massive and small concurrently”.

“We actually need to scale up this 12 months so we’re working with Crimson Hat Influence with our present investor technique,” she says.

“One minute we’ll be engaged on learn how to get the backing to get Pure Pod on to the world stage and subsequent minute my cellphone will ring and I will out of the blue be speaking to a contact in India about working with marginalised ladies on the hand embroidery for our new summer season assortment.

“That is the factor with sluggish trend – the world is prepared for it, however it’s about reaching social, economical and environmental influence slowly, garment by garment.”

To get to Melbourne Style Week this 12 months, Pure Pod will want sponsors. For those who’re or know somebody who could be head to the contact type on the Pure Pod web site.

Bree Factor is the life and leisure editor at The Canberra Instances

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