Marilyn Monroe is broadly credited with saying, “A smile is the perfect make-up any woman can put on” — however a smile was the one make-up most ladies in America wore by the early 1900s in the USA.
In truth, in response to Bésame Cosmetics founder and make-up historian Gabriela Hernandez, make-up was really thought-about misleading to potential suitors.
STRANGE BEAUTY TREND USING SUPERGLUE GAINS POPULARITY ON SOCIAL MEDIA
“Within the early flip of the century, make-up wasn’t essentially an appropriate accent for girls … and it appeared extra such as you weren’t being truthful to the alternative intercourse by carrying make-up since you have been presenting one thing that wasn’t really actual,” defined Hernandez.
It is likely to be unimaginable for many individuals within the 21st century — when make-up gross sales reached $eight.1 billion in 2018 — to not see make-up as a part of the day by day cloth of society. In line with the Bésame Cosmetics founder, nonetheless, 1920s Hollywood propelled the USA from a tradition of little or no make-up to what could be the omnipresence of cosmetics and a billion-dollar market we see immediately.
“So once we really began making movement photos in Hollywood and began to have actresses carrying make-up … then the appears to be like that they have been sporting, [and] carrying make-up, grew to become a extra widespread, acceptable look,” mentioned Hernandez. “And that translated into being worn by extra ladies.”
CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER
Flappers additional influenced how ladies wore cosmetics with appears to be like that included darkish make-up across the eyes and an outlined form within the lips aptly referred to as a “Cupid’s Bow,” in response to Hernandez. She added that the look was characterised by a pointed higher lip after which a a lot smaller lip define on the underside.
Whereas make-up manufacturing decreased throughout World Struggle II, cosmetics noticed a serious rebound within the 1950s. Hernandez advised Fox Information that it was as a result of “type of explosion of girls desirous to marry, be enticing to the alternative intercourse, and have youngsters when males obtained again from the warfare.”
FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS
Hernandez defined that extra cosmetics started to hit the market on the heels of World Struggle II as a result of prosperity of producing. She added that the ultra-feminine make-up complemented tender pastel colours, the cinched-waist clothes, pointed bras, and large, flowy skirts.
“The lips grew to become extra voluptuous and bigger as we moved on into the 50s and the eyebrows additionally grew to become thicker and extra outlined, in addition to the eyeliner which grew to become actually extra of the cat eyeliner, which was thicker and extra pronounced,” mentioned Hernandez. “There was plenty of strain on ladies to look a sure approach, and to type of by no means be actually snug in your self. You all the time needed to be enjoying the function of the proper spouse so that you could not actually be off.”
To learn the way cosmetics reworked throughout the 60s and past, watch the interview above for extra with Bésame Cosmetics founder and make-up historian Gabriela Hernandez.
CLICK HERE TO GET THE FOX NEWS APP
Emily DeCiccio is a video producer and reporter for Fox Information Digital Originals. Tweet her @EmilyDeCiccio.