The last NHL Stanley Cup video game on NBC draws in 3.6 million audiences

The final NHL Stanley Cup game on NBC attracts 3.6 million viewers

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Steven Stamkos #91 of the Tampa Bay Lightning commemorates in the locker space with the Stanley Cup after the Tampa Bay Lightning beat the Montreal Canadiens in Game Five to win the very best of 7 video game series 4-1 throughout the Stanley Cup Final of the 2021 Stanley Cup Playoffs at Amalie Arena on July 7, 2021 in Tampa, Florida.

Scott Audette | National Hockey League | Getty Images

The last numbers remain in, and the National Hockey League brought in 3.6 million audiences for Game 5 of its Stanley Cup Final on NBC, the league’s last season on the network.

On Wednesday, the Tampa Bay Lightning beat the Montreal Canadiens, 1-0, to duplicate as Stanley Cup champs. As with professional basketball, the NHL’s centerpiece is off schedule due to the pandemic. But compared to the 2020 Stanley Cup, which was played last September, viewership recuperated.

This series balanced 2.52 million audiences. The 2020 series, including the Lightning and Dallas Stars, balanced approximately 2 million audiences throughout 6 video games. The 2019 Stanley Cup Final included the Boston Bruins — among the “original six” hockey clubs in the NHL — and St. Louis Blues and balanced 5.3 million audiences throughout 7 video games.

The very first 4 video games of the 2021 series balanced an overall audience shipment — direct, cable television and streaming integrated — of 2.23 million audiences on NBC’s broadcast network and sports channel, NBCSN.

The NHL ended its 16-year relationship with NBC this year and relocated to ESPN and WarnerMedia. The league increased its media rights cost to more than $625 million each year thanks to the brand-new offers. ESPN and TNT will divide the upcoming Stanley Cup broadcasts.

Pat Maroon #14 of the Tampa Bay Lightning raises the Stanley Cup after their 1-0 win in Game Five of the 2021 Stanley Cup Final to win the series 4 video games to one versus the Montreal Canadiens at Amalie Arena on July 07, 2021 in Tampa, Florida.

Florence Labelle | National Hockey League | Getty Images

A brand-new method to trigger 

But prior to NBC Sports concluded its protection, Lightning left winger Patrick Maroon performed an individual service offer.

Maroon ended up being the very first NHL gamer to trigger a marketing contract after the Lightning clinched the series. During an on-ice interview with NBC, he discussed Shavelogic and activated their offer. The business makes shaving items and signed Maroon to a six-figure agreement with stock choices and an ambassador function. The contract was worked out by NHL representative Rob Grant of Octagon’s hockey department.

Shavelogic likewise signed a handle the NHL in May and is now enabled to utilize the league’s copyright and have its brand name showed at future Stanley Cup occasions.

Maroon, 33, completed the NHL routine season with 18 points (14 objectives and 4 helps) in 55 video games. He has one year staying on his agreement, valued at $1 million. In his profession, Maroon has actually made $15 million, according to Spotrac.

Disclosure: NBCUniversal is the moms and dad business of NBC and CNBC.

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