The digital advertising abilities in demand embrace advertising know-how (MarTech), UX specialist/data architects, and Google analytics specialists, based on Mondo.
Employers are searching for tech employees who perceive content material advertising, knowledge evaluation, and social media, says TechRepublic’s Olivia Krauth.
With US adults spending greater than six hours a day interacting with digital media, advertising groups are rising more and more extra necessary—and invaluable. Digital advertising professionals could make a fairly penny, particularly when well-versed is advertising know-how (MarTech) options, based on a Mondo report launched on Wednesday.
SEE: Hiring equipment: Digital marketing campaign supervisor (Tech Professional Analysis)
Primarily based on Mondo’s MarTech placements over the previous 12 months, the report recognized the next 10 highest-paid digital advertising jobs for 2019, with salaries as much as, or surpassing, $175,000:
- CMO ($165,000 – $250,000)
- VP of MarTech Options ($135,000 – $205,000)
- VP of Digital Advertising ($135,00 – $200,000)
- Advertising Automation Architect ($155,000 – $180,000)
- VP of Interactive ($135,000 – $180,000)
- VP of eCommerce ($125,000 – $180,000)
- Director of UX/UI ($125,000 – $175,000)
- Director of Interactive ($110,000 – $175,000)
- Director of Internet Analytics ($110,000 – $175,000)
- UX Specialist/Info Architect ($110,000 – $175,000)
“For 2019, we’re seeing elevated demand for digital advertising professionals with confirmed expertise utilizing the most popular MarTech options, corresponding to Salesforce, Eloqua, WordPress, Adobe, and extra,” mentioned Tim Johnson, CEO of Mondo, in a press launch. “As well as, search engine optimization and SEM talent set segmentation continues as employers look to rent specialised specialists.”
Together with MarTech, different digital advertising abilities in excessive demand look like UX specialist/data architect and Google analytics specialists, based on the report.
When you’re concerned with touchdown one in every of these jobs, take a look at this TechRepublic article to make your tech resume extra interesting for hiring managers.
The massive takeaways for tech leaders:
- The very best paying digital advertising jobs embrace CMO, VP of MarTech Answer, and VP of digital advertising. — Mondo, 2019
- Among the Most worthy abilities wanted to realize these jobs embrace, MarTech options, search engine optimization abilities, and Google analytics data. — Mondo, 2019