This Cambridge Analytica motion picture will make you believe prior to sharing on Facebook

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Cambridge Analytica, the UK political consultancy that dealt with President Donald Trump’s project, has actually been a thorn in Facebook’s side given that discoveries in 2015 that it had actually collected the information of approximately 87 million users without their authorization.

The scandal caused Facebook CEO Mark Zuckerberg’s very first statement prior to Congress and triggered examinations in the UK, India and Brazil. Now the information personal privacy scandal that Facebook can’t shake is the topic of a brand-new Netflix documentary, The Great Hack, that debuts on Wednesday.

The timing could not be more best. As quickly as today, the Federal Trade Commission is anticipated to fine Facebook $5 billion for its supposed personal privacy incidents. The documentary premiered at the Sundance Film Festival previously this year and gets its release as the 2020 governmental project begins. And, as if that weren’t enough, Robert Mueller, the previous unique counsel who examined Russian disturbance in the 2016 United States election, a few of which occurred on Facebook, will affirm on Wednesday.

Karim Amer (left) and Jehane Noujaim are directors of the Netflix documentary The Great Hack.

Karim Amer (left) and Jehane Noujaim are directors of the Netflix documentary The Great Hack. 


David Becker/Getty Images for Netflix

The two-hour movie has to do with more than the failure of an information analytics company or its function in a history-making election. The Great Hack positions a basic concern: Are we being controlled by social networks even as we voluntarily provide tech business our individual details?

“It’s not about Democrat or Republican,” stated Jehane Noujaim, who directed the movie with Karim Amer, in an interview recently. “It’s about the future of our democracy and the future of our free will.” 

The Great Hack follows the scandal through the eyes of numerous individuals, consisting of Brittany Kaiser, a previous service advancement director for Cambridge Analytica turned whistleblower. Kaiser was questioned by UK legislators and Mueller. Before signing up with Cambridge Analytica, she dealt with Barack Obama’s governmental project. 

Throughout the movie, Kaiser circumnavigates the world, making drop in Thailand, Britain and New York. The filmmakers ask Kaiser about the ethical issues she dealt with at Cambridge Analytica, showing her desire for redemption.

“The most important thing for us was that her story was happening,” Amer stated. “We don’t like to sit down and have things recounted to us.”

Noujaim and Amer likewise follow David Carroll, an associate teacher at New York’s Parsons School of Design, who takes part in a mission to find what information Cambridge Analytica collected on him. The movie includes looks from Carole Cadwalladr, an investigative journalism for the Guardian and Observer, who states how she discovered the scandal, and Julian Wheatland, the previous chief running officer of Cambridge Analytica.


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At one point during the film, Wheatland remarks that a data scandal like Cambridge Analytica was bound to happen. Technology is moving so fast and people don’t really understand it, he said. “There was always going to be a Cambridge Analytica,” Wheatland says in the film. “It just sucks for me it was Cambridge Analytica.”

You’ll be disappointed if you’re expecting the filmmakers, who also helmed an Oscar-nominated documentary about the 2011 Egyptian revolution called The Square, to call for the deletion of Facebook. They’ve seen firsthand how social media, which was widely used to share information during the uprising, can be a force for change. Those events tempered their perspective.

In 2011, a lawyer posted a photo of Noujaim to Twitter after she was arrested by Egyptian police in Cairo’s Tahrir Square, where she was documenting protests. The tweet helped Noujaim get legal representation that led to her release. 

The filmmakers are even using Facebook to promote the film. 

Still, Noujaim argues we can strike a balance by limiting the amount of personal information we share in return for those personal connections. Social media companies, she says, should see themselves as “public service companies” with ethical responsibilities. 

“I feel like it is a false choice that we have to trade in all of our privacy for connection to our friends,” Noujaim said.

The Great Hack will be available to stream on Netflix starting Wednesday. The documentary will also be shown at select theaters.

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