Tim Cook knocks report about Jony Ive distancing himself from Apple

Apple CEO Tim Cook on Monday stated a report declaring style chief Jony Ive has actually been distancing himself from the business for some time is “absurd.” 

A Sunday report by The Wall Street Journal stated Ive has actually been distancing himself from Apple for many years as the business moved focus under Cook’s management. Ive apparently grew disappointed with Cook, who was more concentrated on organization operations than the item style procedure, according to the Journal. This apparently led him to withdraw from regular management of the business’s style group. 

Ive’s departure was revealed recently.  

Cook reacted to the Journal’s report in an email to NBC News, stating: “A lot of the reporting, and certainly the conclusions, just don’t match with reality. At a base level, it shows a lack of understanding about how the design team works and how Apple works. It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”

Ive’s require to revamp non-Apple items is mostly viewed as completion of the Steve Jobs age. During his almost 30 years working for the tech giant, Ive developed numerous of the business’s most remarkable hardware items, consisting of the iPhone and iMac, and contributed to other substantial jobs as varied as iOS 7 and Apple Park.

Ive prepares to form an independent style company and keep Apple as a main customer. Design group leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief running officer, according to a news release from Apple. 

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First published July 1 at 8:49 a.m. PT.
Update, 2:55 p.m.: Adds Tim Cook’s email.