Allyson Felix is president of Saysh, while her sibling, Wes, functions as CEO.
Source: Saysh
After breaking up with Nike in 2019 and landing a sponsorship handle Gap’s Athleta, the brand name’s very first, track and field star Allyson Felix is releasing her own shoe service.
On Wednesday, Felix debuted Saysh, which she pitches as a way of life brand name created with ladies in mind. Saysh’s very first item, the Saysh One tennis shoe, retails for $150 and is presently offered for preorder in 3 colors. Other items remain in the works, according to the business’s site.
Customers are likewise able to purchase subscription to the “Saysh Collective,” which includes exercise videos and periodic interactions with Felix. An yearly subscription expenses $150, while a regular monthly pass opts for $10.
The statement follows Felix completed second in the 400 meter at the U.S. Olympic Track and Field trials this previous weekend, clinching her area in the Tokyo Olympics. Felix is the most embellished female track and field star in U.S. history.
Time initially reported on Felix’s shoe launch. In an interview with the publication, Felix stated the ladies’s shoes market is underserved, which the mindset has actually frequently been to “shrink it and pink it.”
“It’s really about meeting women where they are,” Felix stated. “It’s for that woman who has been overlooked, or feels like their voice hasn’t been heard.”
Felix left a handle Nike in 2019 after she stated the business wished to pay her 70% less following her pregnancy. She has actually considering that been bought raising awareness around health-care injustices dealing with Black moms.
Felix functions as Saysh president, while her sibling and service partner Wes holds the CEO title. The business has actually raised $3 million in seed cash from a broad series of endeavor financiers, according to Time.
It’s uncertain if Athleta, where Felix has a multiyear sponsorship offer to create clothes, will start to bring the shoes in the future.
Disclosure: CNBC moms and dad NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.
