(Reuters) – Twitter Inc (TWTR.N) stated on Thursday it might turn into worthwhile for the primary time subsequent quarter after slashing bills over the previous yr and diversifying its advertising-heavy income by ramping up offers to promote its information to different firms.
Shares of Twitter, which additionally stated person progress resumed within the third quarter after stalling within the prior three months, jumped greater than 11 p.c to a three-month excessive of $19.62 in morning buying and selling.
Twitter has by no means had a worthwhile quarter based mostly on usually accepted accounting rules (GAAP), however stated it “will doubtless be GAAP worthwhile” within the fourth quarter if it hits the excessive finish of its estimates.
The social media firm has struggled to transform its enchantment amongst celebrities and public figures equivalent to U.S. President Donald Trump to draw customers and advertisers amid fierce competitors from Fb Inc (FB.O) and Snap Inc’s (SNAP.N) Snapchat. It has labored in latest months to signal live-streaming offers and make different modifications to enhance person expertise.
Income from information licensing and different sources within the third quarter was $87 million, Twitter stated, up 22 p.c from a yr earlier. That helped cushion an eight p.c lower in promoting income
Twitter stated it signed a “vital quantity” of enterprise offers within the third quarter, which might assist stabilize its income stream.
Twitter reported quarterly income of $590 million, down four p.c from a yr earlier, attributing a lot of the lower to a beforehand introduced choice to wind down its TellApart promoting product.
Analysts on common had anticipated income of $587 million, in keeping with Thomson Reuters I/B/E/S.
San Francisco-based Twitter additionally disclosed that it had found an error in the way it had measured its person base since 2014 and revised its estimates downward, however stated the distinction amounted to lower than 1 p.c.
The corporate reported 330 million month-to-month energetic customers within the quarter ended on Sept. 30, up four million from 1 / 4 earlier, helped by e mail and push notifications.
In america, the place progress had stalled earlier this yr, the variety of customers rose to 69 million from 68 million.
Analysts on common anticipated 330.four million month-to-month energetic customers worldwide and 69 million in america, in keeping with monetary information and analytics agency FactSet.
Twitter stated that in previous estimates it had wrongly counted individuals who logged into purposes related to the corporate’s Cloth software program platform, which Twitter offered this yr to Alphabet Inc’s (GOOGL.O) Google.
Not like Fb, Twitter doesn’t disclose every day energetic customers, however says that quantity is lower than half the month-to-month determine.
The decline in quarterly income was the third since Twitter’s debut as a public firm in 2013 and raised issues about future progress amongst some analysts.
“Sure, they grew four million MAU sequentially, which is sweet sufficient for the inventory to remain at present ranges, however income progress stays an issue,” stated Michael Pachter, managing director, fairness analysis at Wedbush Securities.
“It’s nice that they’re controlling bills and producing EBITDA progress, however buyers need to see sooner MAU progress and a few income progress,” Pachter stated.
Twitter Chief Government Jack Dorsey informed analysts on a convention name that the corporate was making an attempt numerous methods to draw and have interaction customers.
“We’re taking part in rather a lot with higher matching folks with their pursuits and with matters they care about. That is an space of experimentation,” he stated.
Twitter’s web loss narrowed to $21 million, or three cents per share, from $103 million, or 15 cents per share, a yr earlier. Excluding objects, the corporate earned 10 cents per share.
Analysts anticipated a revenue of 6 cents per share, in keeping with Thomson Reuters I/B/E/S.
Twitter minimize bills by 16 p.c from a yr earlier. Inventory-based compensation declined 36 p.c, however Twitter stated the cuts had been broad-based, overlaying gross sales and advertising and analysis and improvement.
Bills would selectively enhance transferring ahead, the corporate stated.
Chief Working Officer Anthony Noto informed analysts that Twitter was nonetheless within the early levels of exploring a product round its TweetDeck interface.
“We’ve solely performed idea checks,” he stated.
As much as Wednesday’s shut, Twitter’s inventory had risen 5.2 p.c this yr, in contrast with the 30.four p.c achieve within the S&P 500 data expertise index .SPLRCT.
The corporate has stepped up efforts to maintain folks hooked by means of live-streaming offers, together with for concert events, skilled golf and information applications.
Twitter final month started testing tweets so long as 280 characters, double the prevailing cap, and has introduced plans to toughen its guidelines on on-line sexual harassment.
Reporting by David Ingram in San Francisco and Pushkala A in Bengaluru; Modifying by Bernard Orr and Meredith Mazzilli