Twitter provides tips on users you might unfollow.
If your Twitter fan count just recently took a hit, a test on choosing mess from some users’ timelines might be the perpetrator.
Twitter has actually long made customized tips on who to follow based upon users’ private histories on the platform, a service it hopes will increase engagement and users’ time on the network. But Twitter has actually likewise been playing with a function that recommends who you need to unfollow.
The function of the test was to attempt to make users’ timelines more effective, Twitter stated.
“We know that people want a relevant Twitter timeline,” Twitter stated in a declaration. “One way to do this is by unfollowing people they don’t engage with regularly. We ran an incredibly limited test to surface accounts that people were not engaging with to check if they’d like to unfollow them.”
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Twitter tests out “Unfollow” suggestions
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Only a small fraction of Twitter’s user base was exposed to the brief test, which has already concluded, Twitter said.
Offering suggestions on who users should unfollow might smack some as Twitter trying to limit the visibility of some users. Last month, President Donald Trump accused Twitter of using a practice called “shadow banning” to suppress conservative voices on the service.
Twitter denied the accusation, saying its “behavioral ranking doesn’t make judgments based on political views or the substance of tweets.”
It wasn’t immediately clear when or if the feature would be rolled out to Twitter’s broader user base.
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