Twitter’s experiments settle as user numbers grow

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Twitter reported its second-quarter incomes on Friday prior to the marketplace opened. 


James Martin/CNET

Twitter isn’t scared of modification. It continuously evaluates brand-new functions and has actually presented a revamped desktop website and a Olympics collaboration this month alone.

All the experimentation seems worth the effort.

On Friday, Twitter stated 139 million individuals logged into the app every day in the 2nd quarter. That’s up from the 134 million everyday active users the business had in the very first quarter. Twitter stopped reporting regular monthly active users in April. 

The brand-new outcomes recommend Twitter is making development in efforts to bring in and maintain users, something it’s fought with in the past. Despite its appeal with celebs, public figures and political leaders, consisting of President Donald Trump, the social media is smaller sized than its rivals. By contrast, Facebook has 1.59 billion everyday active users

Twitter sees a few of its greatest traffic throughout live occasions, such as award programs, sport video games and tv programs, when individuals collect on the website to tweet in genuine time. Twitter is attempting to lean into that appeal. On Thursday, the business stated it tattooed a handle NBCUniversal to broadcast material about the 2020 Olympic Games in Tokyo

Still, browsing the flood of tweets can be complicated and the website can be filled with harmful harassment. With the assistance of its users, Twitter has actually been evaluating brand-new functions, such as including color to replies and a tool to conceal replies to tweets, to deal with a few of those issues.

Look for those efforts to continue. On a teleconference with experts on Friday, CEO Jack Dorsey indicated the methods Twitter’s been attempting to enhance what users come across and stated the business will keep dealing with additional improvements.

“We want to add a lot more controls within the timeline around relevance,” he stated. “What’s most important for us is agility,” or the capability for the business to “quickly experiment” and discover what’s working and what’s not.

A crucial part of that, Dorsey stated, is an increased dependence on maker finding out to provide more pertinent material.

“We’ll be building more technology to address the problems” around habits that breaches Twitter’s guidelines, he stated. “Health [of the platform] is going to be a continuous effort for us.”
 

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Twitter has also started labeling certain tweets that violate its rules but are important to the public interest. The practice, introduced in June, applies to politicians who are verified and have more than 100,000 followers. The company rolled the rule out as it balanced the calls to ban the president for hate speech and spreading misinformation with the complaints from Trump and other prominent Republicans that Twitter has censored conservative speech.

With the 2020 US elections approaching, Dorsey said that Twitter will work on a number of fronts: identifying forms of misinformation and manipulation, ensuring transparency around who’s posting what and challenging suspicious behavior.

“The No. 1 priority within elections is making sure we’re protecting the integrity of conversations,” he said.

Twitter has been making other tweaks to its site. This month, the company rolled out a redesigned desktop site in an effort to make it easier to navigate. 

The social network reported $841 million in revenue, beating the $829.03 million that analysts surveyed by Thomson Reuters expected. Excluding both certain expenses and a significant tax benefit, the company earned 5 cents per share, compared with Wall Street’s expectations of 19 cents per share.   

The company’s stock jumped more than 6% to around $40.65 per share in premarket trading.

Originally published July 26 at 4:14 a.m. PT.
Update, 6:03 a.m.: Adds comments from Twitter’s conference call with analysts.