NASCAR has been fighting falling attendance in recent times.
It’s a difficulty that was highlighted by a very poor turnout in April at Bristol Motor Speedway, the place the largely empty stadium was a nasty search for the sequence.
Some venues, together with Kentucky Speedway and Las Vegas Motor Speedway, have been lowering the variety of seats in recent times to deal with with the state of affairs, however one driver thinks they will do extra.
“As expertise grows, we gotta do issues totally different,” Ty Dillon instructed reporters at Pocono Raceway this previous weekend.
“Sitting nonetheless within the stands is simply not the way in which that the world’s going to maintain going.”
Dillon suggests a extra interactive expertise with a number of dimensions of leisure and unused grandstand areas changed with leisure decks.
“Individuals need to have the ability to transfer round,” he stated. “They need to have the ability to see totally different angles. It’s the way in which the thoughts is type of rising with the youthful ages.
The common age of a NASCAR fan has been rising, whilst the typical age of a driver has dropped from 38 to 33 over the previous decade and a half. At 27, Dillon brings an necessary perspective to the dialogue.
“We’ve bought to get them right here, as a result of as soon as they get right here they love our sport. Our sport’s unbelievable, it’s the perfect dwell sport there may be.
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