U.S. Open ticket rates rise ahead of Serena Williams’ last competition

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U.S. Open ticket prices surge ahead of Serena Williams' final tournament

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Serena Williams responds throughout a post-match event after losing to Belinda Bencic of Switzerland on Day 5 of the National Bank Open, part of the Hologic WTA Tour, at Sobeys Stadium on August 10, 2022 in Toronto, Ontario.

Robert Prange|Getty Images

As Serena Williams gets ready for her last U.S. Open prior to retirement, tickets to see the tennis legend play remain in high need.

The U.S. Tennis Association offered over 16,500 tickets alone onAug 9, when the tennis champ revealed her approaching retirement, according to the company– more tickets offered than the previous 7 days integrated. The competition starts Monday,Aug 29.

“We are now basically sold out for Monday (Opening night), Tuesday and Wednesday nights,” a USTA representative informed CNBC.

The USTA would not reveal monetary forecasts for the well known Queens tennis competition, and Williams’ statement came so near the start of the competition that it’s not likely her retirement would have generated extra sponsorships, which are typically set well beforehand.

Secondary ticket reseller website Stubhub stated everyday typical sales in dollars have more than doubled and the variety of tickets offered each day has more than tripled. The popular ticket website stated it has actually seen a 40% dive in sales because Williams’ statement.

“U.S. Open demand continues to pick up as we approach one week out from the start of first-round action. We encourage fans to get tickets now if they want to go, since legends like Rafael Nadal or Serena Williams advancing in play can have a big effect on demand,” stated Adam Budelli, a representative for StubHub.

On ticketing site TicketIQ, United States Open rates are up 34% because Williams’ retirement statement. Prices for this year’s Women’s Final have actually likewise risen in current days, with the typical rate leaping as high as $1,289

“The $1,289 list price is also the most expensive Women’s Final we’ve ever tracked, 37% higher than the previous most expensive, the 2019 Final, which was also the last time Serena made the U.S. Open Final,” TicketIQ stated.

“Despite odds makers putting Serena as just the 13th most likely¬†woman to win the 2022 US Open, ticket sellers are pricing the finals as if she’ll be there,” TicketIQ CEO Jesse Lawrence informed CNBC.

Williams has actually won the U.S. Open 6 times in her profession, the most current win being available in2014 She’s coming off a difficult loss to Britain’s Emma Raducanu in the opening round of the Western & & Southern Open, a Women’s Tennis Association occasion in Mason, Ohio.

“I don’t know if I will be ready to win New York. But I’m going to try,” Williams blogged about the competition in the Vogue publication piece revealing her retirement.

The tennis icon turns 41 next month and states she’s all set to concentrate on growing her household after years of concentrating on tennis. She is wed to Reddit creator Alexis Ohanian and has a 5-year-old child, Olympia.

During her respected profession, Williams has actually won 23 grand slam titles, the 2nd many of all time, behind Margaret Cour, and over $94 million in profession jackpots, two times as much as any other female professional athlete. She’s likewise contributed in bringing African Americans and ladies into the sport.

Forbes approximates the tennis star’s net worth at around $260 million.

“I started playing tennis with the goal of winning the U.S. Open. I didn’t think past that. And then I just kept winning,” she composed in Vogue.

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