Uber launches free ride voucher program to help businesses attract and retain customers


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Companies can now reap the benefits of Uber Vouchers to supply the perk of free rides.

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On Tuesday, Uber kicked off a brand new voucher program that companies can use to woo prospects with free rides.

Now out there to companies in any metropolis the place Uber operates, the Uber Vouchers can be utilized a couple of other ways, as described in a weblog submit from Ronnie Gurion, basic supervisor and international head of Uber for Enterprise. Firms can arrange the free journey vouchers to enchantment to new prospects, to reward and retain current prospects, or to reinforce their very own customer support choices.

SEE: 10 methods to speak extra successfully with prospects and colleagues (free PDF) (TechRepublic)

Uber Vouchers have been within the works for the previous yr, throughout which era Uber has partnered with such firms as Westfield, TGI Fridays, Dwell Nation, Dash, and the Golden State Warriors to assist create and design this system. Uber has additionally been attempting to widen this system’s scope by including different companions, corresponding to Allstate and MGM Resorts.

Providing free rides as a perk may be of worth to companies throughout a variety of sectors. Retail firms corresponding to Westfield can use the vouchers to assist prospects get transportation to their shops, most notably throughout promotional occasions. Eating places corresponding to TGI Fridays can reap the benefits of Uber Vouchers to supply protected transportation for diners to and from their properties, particularly throughout sure instances of the day or for particular places, the weblog submit famous.

“Whereas many eating places are already leveraging Uber Eats to succeed in extra customers with supply, they now have the power to advertise dine-in experiences by eradicating obstacles to get to their bodily places,” Gurion wrote within the submit.

Firms that present shuttle or rental automobile providers can use Uber Vouchers to complement their very own choices with versatile transportation choices, the submit famous. Uber has additionally been working with companions within the hospitality and auto insurance coverage sectors to tie within the vouchers to their customer support, Gurion wrote.

Uber already sells present playing cards that individuals should purchase on-line or by means of retailers. The Uber for Enterprise division lets workers invoice their Uber journeys to their employers. However the Uber Vouchers program is a brand new strategy that lets companies straight market free rides as buyer perks.

Companies can handle their Uber Vouchers through a web-based device by means of which they’ll assign an quantity to every voucher, management the quantity and expiration dates of their vouchers, and specify an precise route. Prospects who obtain a voucher then add it to their Uber accounts and redeem it after they’re able to seize the journey. companies can go to the Uber Vouchers web site and fill out a profile to request extra data from Uber.

For extra, try How enterprise vacationers can e book an Uber or Lyft journey by means of Google Assistant on TechRepublic.

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