Chris Paul #3 of the Phoenix Suns drives to the basket throughout the video game versus the Brooklyn Nets on April 25, 2021 at Barclays Center in Brooklyn, New York.
Nathaniel S. Butler | National Basketball Association | Getty Images
Players Media Group has actually landed a leading sponsor for its TELEVISION vertical that’s backed by significant professional professional athletes.
The business accepted a multiyear collaboration with international financial investment bank UBS. The Swiss bank will supply input and co-create material for the channel. UBS will likewise have an existence throughout PlayersTELEVISION digital and streaming homes.
The terms were not offered. It’s a seven-figure arrangement, according to a source acquainted with offer who wasn’t licensed to go over terms openly.
PlayersTELEVISION introduced in 2015 with the support of numerous professional athlete financiers, consisting of National Basketball Association stars Chris Paul, Kyrie Irving, Damian Lillard, and C.J. McCollum. Major League Baseball legend Ken Griffey Jr. is likewise included with the business.
The channel was produced to assist professional athletes get circulation for customized material and it shares marketing income with developers. PlayersTELEVISION is readily available on Samsung Televisions, Dish Network’s streaming service Sling TELEVISION, and other platforms like Roku.
The media group was $20 million last spring, CNBC reported. The business decreased to supply an upgraded evaluation.
An indication of Swiss banking huge UBS is seen at a branch in Zurich on October 26, 2018.
Fabrice Coffrini | AFP | Getty Images
UBS and PlayersTELEVISION will work together to produce Long Game, an interview-style series that consists of previous National Football League lineman Adewale Ogunleye, who now heads UBS’ sports and home entertainment department. The celebrations likewise wish to develop monetary literacy programs to reveal “budgeting basics and interest rates to taxes and income planning.”
“We’re excited to work with PlayersTV to create culturally-relevant content that will educate and empower viewers on the value of financial wellness through the eyes of their favorite athletes and heroes,” Jason Chandler, head of UBS wealth management, stated in a declaration. “We believe in the power of learning through others’ experiences and hard-earned life lessons and know that our content will be relatable, easily digestible and informative to help make a difference in viewers’ lives.”
Another program, which will release in the fall, is a 10-episode series called Front Office that includes Chris Paul. The behind-the-scenes program will include professional athletes thinking about service concepts from fans.
“UBS and PlayersTV have shared values and are committed to creating athlete-led content to increase financial education and wellness, and empowering entrepreneurs and communities,” stated Christina Milano, PlayersTELEVISION vice president of sports media and home entertainment.
UBS is bracing for more existence on the U.S. sports landscape this year. It’s getting ready for the opening of the New York Islanders arena after the business struck a $350 million identifying rights offer last July. UBS Arena will open for the start of the 2021-22 National Hockey League season.
UBS reported $1.8 billion earnings on Tuesday however stated its 2021 first-quarter revenues were affected by the scandal including Archegos Capital. UBS stock closed up 2% on Wednesday.