VC Shervin Pishevar sues GOP opposition analysis agency for “smear marketing campaign”


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Sherpa Capital co-founder Shervin Pishevar has filed a lawsuit towards Definers Public Affairs, a Republican opposition analysis agency that he believes is being paid to unfold rumors about him.

The Uber investor and Hyperloop One co-founder is accusing former Mitt Romney presidential marketing campaign supervisor Matthew Rhoades and his enterprise accomplice, Joseph Pounder, of aiming to persuade reporters of “false and disparaging statements.” There’s an inventory of alleged misstatements, together with that Pishevar is an agent of the Russian authorities and that he settled a sexual assault declare in London.

Based on the lawsuit, Pishevar believes “defendants have been retained by opponents or different enterprise adversaries of Mr. Pishevar to orchestrate and implement a malicious smear marketing campaign, apparently designed to incite false, defamatory, and extremely damaging chatter and gossip about Mr. Pishevar amongst reporters and strategically focused people in Mr. Pishevar’s skilled and private networks, similar to traders in Uber.”

The swimsuit acknowledges that it isn’t unlawful to conduct factual analysis, however is as a substitute accusing Definers of slander, “within the hopes that false details discover their technique to reporters and in the end to the general public.”

Tim Miller, who’s listed as a accomplice at Definers, referred to as the claims “delusional,” in a tweet:

We’ve reached out to Definers for additional remark.

Pishever’s lawsuit cites a Recode story from earlier this 12 months, which talks about Definers Public Affairs organising store in Oakland. Based on the story, Definers’ mission is “to arm corporations with ammunition to assault their company rivals, sway their authorities overseers and form the general public’s opinion on controversial points.”

On its web site, Definers says it “helps companies, commerce associations, political campaigns and issue-based shoppers run smarter campaigns utilizing cutting-edge analysis and communications methods and ways.”

It’s not clear why Pishevar believes that he’s been the goal of Definers. However he has been a vocal supporter of Democrats, together with former presidential candidate Hillary Clinton. He hosted a Clinton fundraiser with actor George Clooney at his house in San Francisco final 12 months.

Pishevar, who beforehand served on Uber’s board of advisors, not too long ago filed a movement to intervene in Benchmark Capital’s lawsuit towards co-founder Travis Kalanick. The case later moved to arbitration.


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