Verizon to offer Tumblr to WordPress moms and dad Automattic

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Revealed: The Secrets our Clients Used to Earn $3 Billion

Tumblr is house to more than 400 million blog sites. 


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Verizon is biding farewell to Tumblr. On Monday, the business’s media group stated it accepted offer Tumblr to Automattic, the moms and dad of WordPress. Terms of the offer weren’t divulged, however Axios reported that the cost was “well below” $20 million.

“Tumblr is one of the Web’s most iconic brands,” Automattic CEO Matt Mullenweg stated in a declaration. “It is an essential venue to share new ideas, cultures and experiences, helping millions create and build communities around their shared interests.”

The sale isn’t a surprise, as reports previously this year stated Verizon was searching for a possible purchaser. Tumblr entered into Verizon through the business’s 2017 acquisition of Yahoo. Verizon accepted purchase Yahoo’s operating company for $4.83 billion in 2016, though the cost was slashed by $350 million after it was exposed Yahoo had actually suffered 2 enormous information breaches. Yahoo purchased Tumblr in 2013 in a $1.1 billion offer.

In 2017, Verizon combined AOL and Yahoo into its company, developing the media department called Oath that was later on rebranded to Verizon Media. But Verizon confessed in 2015 that the properties weren’t as important as it had actually believed. 

Tumblr has actually traditionally had a hard time to take on other social networks platforms, such as Reddit and Facebook. The website was dealt a problem in November when the Tumblr app disappeared from the Apple App Store for approximately a month after kid porn slipped through the business’s material filters. A crackdown on adult material in December led in a single month to a 17% decrease in desktop and mobile page views.

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