Don’t piss off Vita Coco…
The coconut water model will apparently go to any lengths to get individuals to attempt its new product — even when it means sending a jar of certainly one of its worker’s pee to a Twitter troll.
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Coconut water is a divisive taste. Its reputation during the last decade has spurred a debate on whether or not the hydrating drink is palatable or not — a dialog that isn’t misplaced to the New York-based beverage firm.
“We all know that some individuals don’t just like the style of coconut water,” a spokesperson for Vita Coco mentioned to Fox Information in an announcement. “So, we created a product known as Vita Coco Pressed Coconut, that has the style of contemporary pressed coconut that folks anticipate.”
The corporate is so assured in its new product that launched a marketing campaign for it known as “Not possible to Hate” geared toward discovering essentially the most damaging individuals on the Web utilizing an algorithm the model created. Vita Coco then tracks down the trolls and has them attempt the product reside — “as a result of if even web haters don’t hate it, nobody will,” is the model’s logic.
Nonetheless, nobody – not even Twitter – was anticipating Vita Coco to double-down on that promise as arduous because it did.
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Tony Posnanski, a self-described worldwide ranked Twitter troll and adamant coconut water hater (who penned a 526-word article for HuffPost in 2013 calling the drink “disgusting”), was one of many trolls Vita Coco deliberate to succeed in out to as a part of its marketing campaign.
In a Twitter thread, Posnanski is seen commenting, but once more, about his disdain for coconut water: “Widespread opinion: coconut water is f—ing disgusting.”
To which, Vita Coco digs in with a “Unpopular opinion: there’s such a factor as too many eggs,” referring to Posnanski’s all-you-can-eat egg restaurant which he reportedly owns.
The two go back-and-forth, with Posnanski claiming the brand new product could be simply as dangerous as all coconut water and Vita Coco asking him to attempt it.
“Save that nasty s— for another person. I might moderately drink your social media individuals piss than coconut water,” Posnanski writes on Twitter, prompting the corporate to make a advertising and marketing transfer that each shocked and delighted everybody on Twitter.
On Twitter, Vita Coco merely replied with a photograph of a member of their social media staff standing in a rest room stall and holding a Vita Coco jar stuffed with urine. “Tackle,” the tweet learn.
“We had been going to attempt to impress Tony with Vita Coco Pressed, as a result of he had beforehand written about how disgusting coconut water was. However, he mentioned he would moderately drink our social media particular person’s piss. And at Vita Coco, we’ll go to nice lengths to show a hater flawed,” Vita Coco mentioned to Fox Information.
Vita Coco even went so far as to set the picture as their new profile image on Twitter, and make a put up about it, which has been appreciated over 4K instances, and appears to have earned them legions of followers.
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Even Posnanski appeared to benefit from the model’s transfer, posting a tweet, “And though coconut water is disgusting that is extraordinarily humorous.”
Fox Information’ Michael Hollan contributed to this text.