Wayne Gretzky has been named a worldwide ambassador for Beijing’s Kunlun Crimson Star because the Chinese language capital seeks to spice up the profile of hockey domestically forward of internet hosting the Winter Olympics in 2022.
Gretzky will deal with youth growth in China, together with a deliberate KRS-Gretzky Hockey Faculty that may present superior coaching for gamers aged Eight-17 in Beijing and the southern tech hub of Shenzhen, finally increasing to a minimum of 20 places nationwide.
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Crimson Star is China’s solely skilled staff and performs within the Russia-based Kontinental Hockey League.
China is looking for to spice up hockey in a rustic the place winter sports activities participation stays in its infancy.
The official China Every day newspaper quoted Crimson Star’s Govt Director Ao Meng as saying Gretzky’s involvement could be a “super increase.”
“To now have him a part of the expansion of hockey in China within the buildup to the 2022 Winter Olympics will promote curiosity and participation within the sport, particularly amongst younger individuals,” Ao mentioned.
Gretzky is scheduled to make promotional visits to Beijing, Shenzhen and the monetary middle of Shanghai on Sept. 12-18.
For the second yr, the Nationwide Hockey League is holding promotional video games in China, with the Boston Bruins and Calgary Flames going through off in Shenzhen on Sept. 15 and Beijing on Sept. 19.
China represents an as-yet untapped useful resource for the NHL, particularly forward of the 2022 Olympics.
Commissioner Gary Bettman has to this point been noncommittal concerning the NHL going to the 2022 Video games after skipping the 2018 Winter Video games in Pyeongchang, South Korea. However the work is already beneath approach in an more and more aggressive sports activities market in China, the place the NBA has had a presence for many years.
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