Neither the Renegades nor the Stars have reached a finals collection within the first three seasons, one thing each side might be trying to flip round.
Renegades captain Amy Satterthwaite is hoping the additions of Danielle Wyatt and the return to health of Jess Duffin will stand the Renegades in good stead.
Satterthwaite, who endured what she described as a really disappointing World T20 marketing campaign with New Zealand, says the presence of Southern Stars Georgia Wareham, Sophie Molineux and Tayla Vlaeminck will deliver much-needed power to the squad.
“All the women from the Australian squad are buzzing, so hopefully that interprets into success for our group,” mentioned Satterthwaite.
Stars vice-captain Erin Osborne blamed inconsistency for the workforce’s lack of success.
“We simply haven’t been capable of carry out back-to-back in previous seasons, however we’ve added some new faces and are assured we’ll be taking part in finals,” she mentioned.
Holly Ferling, Nicola Hancock and Angela Reakes are amongst these Osborne hopes will present enchancment.
The fourth season of the WBBL would be the remaining one to overlap with the boys’s model, with subsequent 12 months’s season to run its course earlier than the boys bowl a ball in anger.
The stand-alone format is about to present the WBBL oxygen in a crowded summer time sports activities media market, however will lead to an lack of ability to host double-headers with males’s matches.
Cricket Australia’s Huge Bash League chief Kim McConnie is not nervous. “T20 has been constructed to be brief and sharp – our suggestions suggests double-headers are too lengthy for viewers,” she mentioned.
McConnie instructed Fairfax Media that three issues would set this WBBL season other than its predecessors: a renewed give attention to enhancing the fan expertise for brand new and youthful audiences; wider protection via the brand new TV and radio rights deal; and a stand-alone finals collection.
“What we hear from our followers, and even clients – they’re not even followers – is that folks need leisure … Lately the greenback is so tight, and sport is leisure,” mentioned McConnie.
“We wish to introduce new and youthful audiences to cricket, and right now’s youth are totally different … A part of what brings these new audiences into BBL is that it’s extra than simply cricket.”
McConnie, a former advertising and marketing govt at McDonald’s and PepsiCo, mentioned the brand new broadcast rights deal signed with Fox and Channel 7 would show integral to WBBL’s sustained success.
23 dwell video games might be broadcast this season, up from 12 final 12 months, with CA live-streaming the rest of the video games digitally and ABC Grandstand broadcasting each match.
“The partnership between Fox and seven will permit girls’s cricket to be seen by all Australians.”
Basking within the glow of the Southern Stars’ World T20 win, the WBBL is well-positioned to behave because the automobile to drive the sport ahead to the World T20 hosted in Melbourne in two years.
Paul is a trainee journalist for The Age.