Weight Watchers actually desires to let you recognize that it isn’t only a food regimen firm — a lot in order that it is altering its identify to WW.
The corporate introduced Monday that the brand new WW ( identify displays its concentrate on total well being and wellness, and never simply shedding kilos. )
CEO Mindy Grossman stated in a press release that the corporate stays “dedicated to all the time being the perfect weight administration program on the planet” however that it desires individuals to additionally concentrate on consuming more healthy, exercising and having a extra constructive mind-set.
Oprah Winfrey, who’s a member of the corporate’s board and owns a greater than eight% stake, echoed these feedback.
“The function WW can play in individuals’s lives goes far past a quantity on the dimensions,” Winfrey stated within the launch. “As Weight Watchers turns into WW, I consider we are going to proceed to encourage individuals not solely to eat properly, however to maneuver extra, join with others and proceed to expertise the thrill of a wholesome life.”
Since Grossman, previously of HSN, took over as the corporate’s CEO final 12 months, WW has accomplished a strong job of creating the corporate’s packages extra thrilling for a broader base of individuals. It is also made an even bigger effort so as to add extra male subscribers.
Greater than only a food regimen firm
WW has introduced on actor Kevin Smith, music star DJ Khaled and movie star chef Eric Greenspan as “ambassadors” for the corporate.
Its Freestyle program helps you to eat a greater variety of meals.
WW has additionally partnered with meditation firm Headspace to offer unique content material on the Weight Watchers app.
WW stated it can relaunch its app in the US on October four and that the worldwide app will relaunch within the first quarter of 2019.
Shares of WW rose barely on the information Monday morning. However the inventory continues to be up practically 60% this 12 months and has surged greater than tenfold since Winfrey first purchased her stake within the firm practically three years in the past.
CNNMoney (New York) First revealed September 24, 2018: eight:43 AM ET