Football is religion in Texas. From pee wee to the pros, the sport holds a special place in the conscience of the Lone Star State and whether its residents back the Cowboys or Texans, Longhorns or Aggies, Frisco or Centennial High School, there’s one team on the state’s altar of football that everyone can support.
Baylor Scott & White Health, the largest not-for-profit health care system in Texas, the Dallas Cowboys and the Frisco Independent School District have teamed up to create a game-changing sports medicine, research and performance facility at The Star in Frisco, the new home of the Cowboys’ World Headquarters. This new facility will transform how professionals and amateurs alike approach sports medicine and injury prevention.
The 300,000-square-foot Baylor Scott & White Sports Therapy & Research complex at The Star, currently under construction and scheduled for completion by early 2018, will focus on injury prevention, research and promoting wellness for athletes at every level.
“The innovation that will soon be focused within this building’s walls symbolizes a much larger shift in American health care,” said Jim Hinton, CEO of Baylor Scott & White Health. “No longer can we wait until illness or injury strikes, but we have to get upstream to try to prevent it in the first place.”
The facility will utilize cutting-edge tools to help with injury prevention and reduction, while expediting the overall recovery process. The facility’s goal is to make Texas the safest state in the nation to play sports through an innovative approach to care and communication among athletes, coaches and parents.
Perhaps the most important component of the new facility will be its connection to the Frisco community and a school district that takes great pride in its youth sports programs.
“We view athletics as the opportunity to grow strong leaders and compete at a high level, and we couldn’t be more excited about partnering with two of the most distinguished organizations in Texas whose values and commitment to the community align perfectly with our mission,” said Frisco Mayor Jeff Cheney. “Just like the Cowboys and Baylor Scott & White, our kids strive for excellence.”
While Frisco’s youth certainly strive for excellence, they are also no doubt benefitted by the support the Cowboys have given the city. With each of Frisco’s nine varsity football teams playing some of their home games at the 12,000-seat Ford Center at The Star, beginning with the annual Star Kickoff, there is always a chance to see Cowboys players engage with the community.
“At last year’s Star Kickoff, several of our players walked over to the Ford Center after finishing up their workouts to catch some of the games; Dez Bryant, Sean Lee, Cole Beasley and Orlando Scandrick, just to name a few,” said Jerry Jones, Jr., executive vice president of the Cowboys. “They were on the sidelines supporting the high school athletes, interacting with the crowd and taking selfies with the fans. It was a wonderful experience for Frisco and Cowboys players alike!”
And as support for Frisco’s youth athletics grows, so too does Frisco.
Known for its exemplary schools, diverse community and Sports City U.S.A. culture, Frisco is a magnet for a skilled workforce attracted to Frisco’s family-friendly, athletics-focused atmosphere. Frisco, located approximately 25 minutes north of downtown Dallas, has consistently been one of the fastest-growing U.S. cities for two decades.
As the city and the Baylor Scott & White collaboration have grown, so has attention from top-level athletes. In March of next year, Frisco will welcome the 2018 Conference USA Men’s & Women’s Basketball Championship teams to practices in the Baylor Scott & White Sports Therapy & Research facility. It’s just one example – of what will surely be many – of how this facility will serve athletes at all levels and bring athletes from around the country to Frisco.
The Cowboys, whose regular season kicks off Sept. 10 at home against the New York Giants, are also looking forward to the new facility.
“The Dallas Cowboys want to remain on the forefront of pioneering the evolution of sport,” said Jones, Jr. “Our vision is to create a destination grounded in health and wellness, nutrition, sports performance and sports medicine. Baylor Scott & White Sports Therapy and Research at The Star will become the standard-bearer for innovating and improving the future of sports on a global level. This one-of-a-kind facility will become a destination for athletes on all levels – high school, collegiate, amateur, and professional.”
And with a focus on sports medicine and safety in mind, there’s never been a better time to enjoy football in Texas – particularly in Frisco.