Dressler continued, “A split enhances her brand…An empowered woman, especially a celebrity, at the core of any brand is a golden asset.” And in her viewpoint, Kim revealed a remarkable side of herself in how she dealt with the media maelstrom surrounding her issues with, and ultimate split from, Kanye.
“If she continues to handle the split with finesse, her brand—character, story and product offerings—will only be enhanced,” Dressler stated. “I expect that her latest interests in politics, law and wellness issues open up even more brand opportunities for her.”
While Yeezy has a dedicated following and did $1.3 billion in sales in 2019, Berg from Forbes endeavors that Kim’s got the more powerful trademark name at the minute. “There are more Kardashians than there are Kanye Wests, and they each have successful business endeavors, and they’re not going anywhere,” she states. “If anything, I think Kanye West may suffer a little bit. I think a big part of the Yeezy brand was supported by Kim, and she has a stronger social media following. She has a bigger presence right now, at least than Kanye West. So it will be really interesting to see kind of how active he is, how public he is. And then, what happens with Yeezy from there. “
As for what to do with KKW Beauty, W clearly representing West, Dressler had some concepts as far as an innovative brand-new logo design and even a name modification—however clearly that, like every other life-altering choice she’s made recently, will totally depend on what Kim feels is right.