WhatsApp uses newspaper ads to fight fake news in India

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WhatsApp is utilizing previous media to sort out its misinformation downside in India.

The messaging service, owned by Fb (FB), took out full-page advertisements in main English and Hindi newspapers on Tuesday, giving readers 10 tricks to spot messages that is perhaps faux.

The advertisements are a part of a marketing campaign by WhatsApp in its largest market following a spate of lynchings which have been blamed on hoaxes despatched over the platform.

A spokesperson instructed CNNMoney that the corporate would translate the advertisements to run in native newspapers in 9 Indian states, lots of which converse completely different languages.

WhatsApp’s suggestions embody checking with different sources, wanting up pictures on-line which may be edited, and pondering twice earlier than forwarding a message you might have doubts about.

“Faux information typically goes viral” reads one. “Simply because a message is shared many occasions doesn’t make it true.”

whatsapp misinformation tips
WhatsApp is preventing faux rumors on its platform by means of full-page advertisements in main Indian newspapers.

WhatsApp, which has greater than 200 million customers in India, can also be rolling out a number of new options to cease the unfold of faux rumors.

They embody a service it’s testing solely in India that can present customers when a message has been forwarded moderately than composed by the sender.

Associated: WhatsApp fights hoax messages in India after rumors led to killings

Different massive tech corporations around the globe are additionally attempting to fight misinformation, together with Fb.

YouTube, the vastly common video platform owned by Google (GOOGL), introduced plans on Monday to push movies from extra “authoritative” sources, significantly on the subject of information content material.

Twitter (TWTR) can also be taking motion, with a report final week saying it suspended 70 million accounts in Might.

CNNMoney (New Delhi) First printed July 10, 2018: 7:24 AM ET

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