Put down the sun block and get your awful sweatshirt due to the fact that the most fantastic time of the year is here—once again.
Since 2012, the Hallmark Channel has actually piggy-backed on the enormous success of its yearly Countdown to Christmas programs occasion by introducing Christmas in July, providing its dedicated fanbase yet another month filled with vacation cheer and irresistibly tacky motion pictures.
While it began as a factor to re-air its stacked stable of seasonal offerings, the summertime see from Santa rapidly showed to be a practical marketing chance, so Hallmark chose to trade the sun for snow, pausing their roll-out of summer-themed material.
“Christmas in July was an immediate hit and the franchise has continued to build momentum as more people discover the programming event each July,” Randy Pope, the senior vice president of programs and advancement, informed E! News.
And in 2015, the network started premiering one brand-new initial Christmas film in July, with Crashing Through the Snow starring Amy Acker and Warren Christie set to premiere on Saturday, July 10.
