Why Grammy acclaimed rap artist Macklemore is making golf clothing

Why Grammy award-winning rapper Macklemore is making golf clothes

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The appeal of golf has actually risen in the last few years and throughout the pandemic, with brand-new golf players and the more spread of non-traditional methods to play like LeadingGolf assisting to begin to shed the sport’s stodgy track record.

Grammy acclaimed rap artist Macklemore, best understood for his hit tune “Thrift Shop,” just recently fell for golf, however discovered that the clothing marketed to gamers didn’t interest him.

“On vacation, I got dragged out onto the golf course and didn’t want to go – I definitely hit a couple of houses,” Macklemore informed CNBC’s Dominic Chu at the CNBC Small Business Playbook virtual top onWednesday “Finally, I pure a five iron out of a fairway bunker, and I was enthralled. Like, what was that feeling? I need that again.”

Macklemore, whose genuine name is Ben Haggerty, stated that quickly afterwards he went to a sporting products shop, however understood that “the pickings in terms of golf fashion were very slim, and that’s being generous.”

“Golf clothes have one archetype of a male, white dude in mind,” he stated. “Golf is much bigger than that.”

Golf had a hard time to shed that understanding, even throughout Tiger Woods’ ascendance to turning into one of the best gamers in the history of the sport.

But there is hope that an increase of brand-new gamers will assist move that archetype. An approximated 3.2 million individuals used a golf course for the very first time in 2021, up 33% from 2019 and well surpassing the variety of individuals who gathered to the video game following Woods’ early successes in 1999 and 2000, according to The National GolfFoundation More rounds were played in 2015 than ever prior to in history, according to NGF.

While a few of that momentum has actually slowed– rounds played in 2022 are down approximately 6% compared to in 2015– that increase of brand-new, more youthful gamers has actually assisted to stimulate the video game, Macklemore stated.

“There’s a whole generation of young people that got into golf in the last one to three years that don’t want to look like they sell real estate, and I think that’s great,” he stated.

A fan of 1970 s- and 1980 s-era golf style even prior to ending up being a golf player, the desire to fill the clothes requirement for golf players such as himself led Macklemore to begin the Bogey Boys clothing brand name.

The brand name, which includes products like Cheetah print knit vests, pinstriped sweatshirts, and vibrant polos, is developed to interest both golf players and high-fashion enthusiasts alike, Macklemore stated, something that much of the normal brand names in the golf-wear area do rule out.

“I think for so many other brands, it’s contingent upon people playing golf, or else you’re not going to wear these clothes,” he stated. “Something I believe that has actually occurred with the pandemic and golf escalating is that you’re seeing a shred of golf style in the streetwear area– you can go to [fashion website] Hypebeast and see short articles on golf, that’s something brand-new.”

Macklemore is not the very first golf-enthusiast performer to attempt to shock the sport’s appearance. In 2011, Justin Timberlake was called the imaginative director of Callaway Golf, dealing with the club and clothing maker’s “visual representation.” Bill Murray, well-known for his function in “Caddyshack,” began William Murray Golf in2016 NBA star Steph Curry began producing golf clothing with Under Armour in 2019, resulting in the launch of his golf line under his Curry Brand spin-off.

That uptick in brand-new gamers along with brand-new items has actually been a benefit for golf clothing, normally led by business like Adidas, Nike, Callaway, and Acushnet- ownedFootjoy More than $150 countless golf clothing was offered in April, with 21 of the last 22 months seeing sales boosts month-over-month, according to golf item market tracker Golf Datatech.

But even if the development of golf lessens, Macklemore stated the concentrate on style unlike other golf-focused clothing will still benefit Bogey Boys.

“Any sport waxes and wanes, that’s ok,” he stated. “The clothes are still going to be top-notch, the quality is going to be great, and people are going to feel great and look great in the garments.”