WNBA, PointsBet strike sports wagering collaboration

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WNBA, PointsBet strike sports betting partnership

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Sabrina Ionescu #20 of the New York Liberty shoots the ball throughout the video game versus the Minnesota Lynx on May 18, 2021 at Barclays Center in Brooklyn, New York.

Steven Freeman | National Basketball Association | Getty Images

Sports wagering company PointsBet consented to a collaboration with the Women’s National Basketball Association. It’s the very first handle a females’s sports league for the business.

The licensing contract, revealed Friday, permits PointsBet to utilize WNBA group logo designs and gamers’ images throughout its platforms to grow its brand name awareness. The business wishes to place itself for sports wagering amongst ladies’s sports customers, and the WNBA states viewership is up.

Financial regards to the 1 year contract were not offered.

In a declaration, WNBA Commissioner Cathy Engelbert stated the handle PointsBet will supply a digital second-screen experience. The offer offers WNBA customers a brand-new method to view video games instilled with PointsBet wagering chances.

“Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league,” Engelbert stated.

The WNBA is commemorating its 25th anniversary this season and states it’s seeing a bump in viewership. Turner Sports reported a 27% increase (81,000 audiences) for the May 14 NBATV telecast, a season opener including New York Liberty star Sabrina Ionescu. That’s compared to the Washington-Connecticut video game last July, which balanced 64,000 audiences.

In October, ESPN stated the three-game WNBA Finals series including the Seattle Storm and Las Vegas Aces balanced 440,000 audiences, with Game 3 averaging 570,000 audiences. The network stated the last video game had a 34% boost in audiences over the 2019 WNBA Finals Game 3 contest.

PointsBet thinks in the development capacity in wagering activity around ladies’s sports. It determines the success of the 2021 ladies’s college basketball competition as evidence ladies’s sports can draw gamblers. In April, ESPN stated the title video game in between Arizona and Stanford balanced approximately 4 million audiences and peaked at 5.9 million. The network stated it was the most-watched ladies’s contest considering that 2014.

“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth,” stated PointsBet CEO Johnny Aitken. “The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward.”

Based in Australia with a U.S. head office in Denver, PointsBet is likewise lining up for the future of in-game bets. In March, it got Banach Technology — described as the Robinhood of sports betting. In-play betting permits customers to make micro-bets throughout video games.