Woolworths head of applications Rod Evenden mentioned the grocery store was not reacting to the criticism Coles obtained final yr over Little Store.
“Woolworths is all the time making an attempt to do the perfect we are able to to depart the smallest footprint we are able to,” Mr Evenden mentioned. “Nobody else’s actions performed an excessive amount of into the exercise we’re doing now.”
Little Store, which featured miniature variations of grocery objects equivalent to bananas and Tim Tams, grew to become a web based phenomenon with hundreds of individuals shopping for, promoting and swapping their collectible figurines. It was so profitable that Woolworths admitted in an replace to the market that its gross sales had been dented by its rival’s promotion.
Woolworths has had success with collectables previously, together with the Marvel Heroes Tremendous Discs in 2017, World Explorers in 2016, Domino Stars in 2015 and numerous animal card collections earlier than that.
Final yr its major promotion was the Woolworths Earn and Be taught program the place customers can earn factors for faculties and early studying centres.
“We have a tendency to not run Earn and Be taught and a collectable in the identical yr,” Mr Evenden mentioned. “There’s not essentially room within the advertising calendar to suit all the pieces we wish to do.”
Coles’ present Stikeez promotion options plastic collectible figurines with suction cups representing fruit and vegetable characters equivalent to Marie the Mango and Carlo the Cucumber. It’s operating alongside the Coles Contemporary Rainbow Problem, with free posters that encourage households to trace their consumption of various colored fruit and greens.
Up to now two weeks greater than 11,000 folks have despatched a pre-filled electronic mail telling the Coles chief government to “cease your wasteful Stikeez promotion”.
Coles copped comparable criticism final yr when it launched Little Store quickly after banning single-use plastic luggage.
The grocery store on the time mentioned the Little Store minis wouldn’t wind up as litter or in landfill as a result of the objects had been designed to be collected and treasured, however since then there have been a number of studies of the toys washing up on seashores.
Coles declined to touch upon the plastic concern relating to Stikeez.
Prospects gathering Disney Phrases by Woolworths may buy an album for the tiles for $four, a carry bag to carry the free tiles for $three or a magnetic message board for $four. A Woolworths spokeswoman mentioned there was some plastic within the album, however not within the tiles, packaging, carry bag or magnetic board.
There may be additionally an opportunity to win one among 10 journeys for 4 folks to Disneyland in California if a buyer finds the unique “Disneyland” citadel tile of their pack.
Caitlin Fitzsimmons is the affiliate editor of The Solar-Herald and a columnist.