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X, the social networks service previously referred to as Twitter, will release 2 brand-new tiers of memberships for users, its owner, Elon Musk, stated Friday.
One tier will be “lower cost with all features, but no reduction in ads,” while the other is “more expensive, but has no ads,” Musk stated.
This week, X revealed it will start a test that charges users $1 annually in New Zealand and the Philippines in order to “post & interact with other posts.” X stated it belongs to a program created to eliminate spam and bot activity. Those who pull out will just have the ability to check out posts.
It’s uncertain if the $1 yearly membership is among the 2 brand-new membership tiers that Musk is referencing.
The social networks business currently has a $8 monthly membership service called XPremium Users who registered to this can get the blue checkmark on their account suggesting it has actually been validated and has other functions, such as the capability to modify a post.
Since taking control of Twitter in October 2022 and rebranding to X, Musk has actually made sweeping modifications, consisting of cuts to trust and security groups and getting rid of the blue checkmark from nonpaying accounts. The blue checkmark assisted users determine genuine accounts coming from public figures. Musk has actually likewise restored formerly prohibited accounts on the platform.
Those modifications have actually frightened marketers. In July, Musk stated X’s capital stays unfavorable due to the fact that of an almost 50% drop in marketing earnings combined with “heavy debt.”
New memberships might be a quote to enhance the business’s financial resources and open brand-new earnings streams.
X is dealing with obstacles from less fully grown gamers such as Meta’s Threads and Bluesky.