YouTube bans Tide Pod challenge videos


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Because the #TidePodChallenge spreads like wildfire throughout social media, with teenagers daring one another to eat the miniature, neon, detergent-filled pods, YouTube has intervened and banned all movies as they violate neighborhood tips.

“YouTube’s Neighborhood Tips prohibit content material that’s supposed to encourage harmful actions which have an inherent threat of bodily hurt,” a YouTube spokesperson advised The Each day Meal on Jan. 18. “We work to rapidly take away flagged movies that violate our insurance policies.”


“We’ve lengthy had insurance policies round dangerous and harmful challenges like this one and we take away the content material when flagged,” the spokesperson added, noting that YouTube staffers have been eradicating the Tide Pod movies “for some time now.”

The development was arguably conceived in 2015 after The Onion revealed a bit romanticizing how scrumptious the pods would style to a toddler. Quickly after, Faculty Humor took the brilliant thought to YouTube, the place teenagers have discovered inspiration ever since to pop the chemical-laden pods of their mouths.

With the #TidePodChallenge going extra viral than ever simply days into 2018, Tide mother or father firm Procter & Gamble rapidly took motion. On Jan. 12, they releasing a cautionary video starring New England Patriots tight finish and child favourite Rob Gronkowski scolding viewers of even considering of munching on Tide Pods.


“What the heck is occurring, individuals? Use Tide Pods for laundry. Not consuming,” Gronkowski says within the clip, which has since been seen over 6.9 million instances and counting.

In keeping with the consultant for YouTube, “movies that debate the problem in a information setting or instructional or documentary approach are allowed,” because the community continues to fight this harmful fad.


As harmless as they might appear, the squishy, day-glo coloured detergent packs comprise polyvinyl alcohol, denatonium benzoate, fatty acid , alcoholethoxy sulfate, disodium distyrylbiphenyl disulfonate, mannanase, amylase, diethylenetriamine pentaacetate, and calcium formate, Wired reviews.  

Additional, Dr. Alfred Aleguas Jr. of the Florida Poison Data Middle advised CBS Information that if swallowed, consuming the detergent can result in diarrhea, vomiting and may be “life-threatening,” in excessive circumstances. The outlet provides that pods have been blamed for not less than 10 deaths to this point, two from toddlers and eight from senior residents with dementia.

Transferring ahead, YouTube is sensible to intently monitor the harmful on-line craze, in hopes of avoiding one other Logan Paul-like controversy.

Janine Puhak is an editor for Fox Information Way of life. Comply with her on Twitter at @JaninePuhak

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