Amazon Prime Video logo design showed on a phone screen and Amazon Prime Video site showed on a screen in the background are seen in this illustration image taken in Krakow, Poland on July 26, 2022.
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Amazon‘s Prime Video has actually won the unique rights to stream a National Football League championship game next season, a source acquainted with the matter informed CNBC.
The business made the right to protect the video game by striking particular viewership metrics this previous season as part of its “Thursday Night Football” arrangement with the league, the source stated. In 2021, Amazon accepted pay about $1 billion a year for the unique rights to Thursday Night Football.
Last month, NBCUniversal’s Peacock revealed an NFL Wild Card video game in between the Kansas City Chiefs and the Miami Dolphins, marking the very first time a championship game was transmitted specifically on a streaming service.
NBCUniversal had actually wanted to keep the streaming-only playoff match next season, according to The Wall Street Journal, which initially reported on Amazon’s most current handle the the NFL.
Amazon and the NFL decreased to comment. An agent from NBCUniversal didn’t instantly react to an ask for remark.
Amazon is wagering greatly on sports relaying with the hope that it will enhance its Prime subscription. The Prime membership program, which charges $139 each year for a host of benefits consisting of complimentary shipping, now has some 200 million customers worldwide. Amazon has actually stated there are 80 million active Prime Video homes in the U.S.
— CNBC’s Stephen Desaulniers contributed reporting.
Disclosure: NBCUniversal is the moms and dad business of Peacock and CNBC
SEE: Inside the NFL’s streaming improvement
